Playtime news and archive

Playtime: How uncertainty is changing kidswear buying

As Playtime hosts another edition of its trade show in New York City, buyers are cautious about stock and delivery — a trend seen across different sectors of the apparel industry, currently dealing with the unpredictability of US market tariffs. “Buyers currently have short visibility on geopolitical changes. It's difficult to anticipate what...

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CSR drives desirability in kidswear market: Playtime 2026 insights

The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...

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Looking ahead to 2026: Key events in the childrenswear, nursery and maternity sector

Every December, as brands finalise their business plans and adjust forecasts for the coming year, FashionUnited reviews the past year and considers the developments that will shape the next. In this first installment, we focus on the children’s segment — fashion, nursery and maternity — a sector entering 2025/2026 with an especially dynamic and...