PLT news and archive

PrettyLittleThing unveils rebrand to usher in an “elevated new era”

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine accessible luxury for a new generation”. Head up by co-founder Umar Kamani, who returned to PrettyLittleThing last year, the ‘A Legacy in Progress’ rebrand centres around celebrating the brand’s heritage, while also...

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Umar Kanami announces return to PrettyLittleThing

PrettyLittleThing founder and former chief executive Umar Kamani has announced his return to the e-tailer on social media, vowing to put the needs of its customers first. Posting on Instagram and X, formerly known as Twitter, Kamani said: “I’m writing to you today with both excitement and heartfelt determination as I announce my return to...

Fashion|In Pictures

PrettyLittleThing launches new premium collection PLT Label

Online womenswear retailer PrettyLittleThing has launched a new premium collection featuring pieces that offer “instant elevation”. PLT Label launches with 28 looks that the e-commerce brand states have been selectively curated “to fulfil all your ‘what to wear’ dilemmas”. Designed by its in-house team, the collection takes inspiration from the...

Fashion|In Pictures Featured

Naomi Campbell spotlights Black creatives with PrettyLittleThing collaboration

Supermodel Naomi Campbell is spotlighting two Black fashion designers for her upcoming collaboration with fast fashion online retailer PrettyLittleThing launching in September. Campbell, who has modelled for the likes of Burberry, Prada, and Fendi, has teamed up with emerging fashion designers Victor Anate from Nigeria and Jamaica-born Edvin...

Fashion|In Pictures

Indiyah Polack launches collection for PrettyLittleThing

Love Island star and influencer Indiyah Polack has released her first-ever designed fashion collection for e-commerce retailer PrettyLittleThing. Polack, who has been working with PrettyLittleThing as a brand ambassador for its Marketplace app since she left the Love Island villa, worked with PrettyLittleThing’s head of design, Chris Parnell on...

FashionFeatured

PrettyLittleThing confirms collaboration with Naomi Campbell

Fast fashion online retailer PrettyLittleThing has confirmed it is launching a fashion collaboration with supermodel Naomi Campbell. In a short statement, PrettyLittleThing, part of the Boohoo Group, said its new exclusive collection with Campbell would “intertwine the essence of PLT with Naomi’s unique style, promising a fashion experience like...

Fashion|In Pictures

PrettyLittleThing unveils collection with ‘Designer of the Year’ winner

PrettyLittleThing and its US creative director Teyana Taylor have unveiled its collaborative collection with Ines Hadara of SoulofDesigner who won its ‘Designer of the Year’ 2022 competition. The annual competition gives young designers a platform to showcase their creativity and Hadara has worked with Taylor to create a capsule collection that...

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PrettyLittleThing launches first-ever vintage collection

PrettyLittleThing (PLT), part of the Boohoo Group, which launched its resale PLT Marketplace app over the summer, have unveiled its first-ever vintage collection with Love Island star and ambassador Indiyah Polack. The 108-piece vintage collection is available exclusively on the PLT Marketplace app and features pieces picked out by Indiyah that...

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PrettyLittleThing launches its first post-surgery lingerie

Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...

FashionFeatured

PrettyLittleThing names Indiyah as PLT Marketplace ambassador

PrettyLittleThing has added another Love Island star to its roster of brand ambassadors, naming finalist Indiyah Polack as its first-ever ambassador for its new re-sale app, PLT Marketplace. Indiyah has signed a year-long partnership with the retailer to promote PLT Marketplace, which launched this week, and allows UK consumers to sell and buy...

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PrettyLittleThing launches pre-loved MarketPlace app

PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...

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PrettyLittleThing signs deal with Love Island’s Gemma Owen

British fast-fashion e-tailer PrettyLittleThing (PLT) has snapped up Love Island finalist Gemma Owen as its latest UK brand ambassador. In a statement, PLT said that it has signed a year-long partnership with Owen, who came second on the reality TV show this summer with partner Luca Bish, and that she would be working with the e-tailer on her...