POKEMON news and archive

Fendi unveils collaboration with Fragment and Pokémon

Italian fashion brand Fendi has unveiled a collaboration with Hiroshi Fujiwara’s streetwear label Fragment and game franchise Pokémon to celebrate the upcoming Year of the Dragon. The playful Fendi x Frgmt x Pokémon collection transforms bags, T-shirts, hoodies and silk pyjamas for men and women with dragon-type Pokémon, including ‘Dragonair,’ ‘...

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Fashion|In Pictures

Balmain unveils collaboration with Pokémon

The Pokémon universe is continuingly expanding and evolving, and now the video game's most iconic and playful character Pikachu has become the inspiration for Balmain’s creative director Olivier Rousteing in a limited-edition collection. The special Balmain x Pokémon collection centres on a trainer fashion set with Pikachu and his lightning-bolt...

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Fashion|In Pictures

Pokémon launches footwear collection with Clarks

British footwear brand Clarks has unveiled a collaboration with Pokémon, which brings the trading card and video game’s much-loved characters and icons to life, including Pikachu, Squirtle, Mewtwo and the famous Poké Ball. The 10-piece collection for autumn/winter 2022 spans both Clarks Kids and Clarks Originals, with back-to-school styles and...

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Fashion|In Pictures

Converse teams up with Pokémon for its 25th anniversary

Converse has joined the 25th anniversary celebration of Pokémon with a collection of footwear, apparel, and accessories inspired by the nostalgic game featuring Pikachu and Jigglypuff. The Converse x Pokémon collection for adults and children launches on December 10 and brings to life the original class of Pokémon, including Bulbasaur,...

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Fashion

Charli Cohen and Selfridges partner for collection and VR experience celebrating Pokémon’s 25th anniversary

Alongside the implementation of an online 3D experience, designer Charli Cohen and luxury retailer Selfridges have come together to release a collection in honour of Pokémon’s silver anniversary. Additionally, Yahoo production house, Yahoo Ryot Lab worked with the two on the launch of the immersive shopping platform Electric/City, in the form of...

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Fashion

The North Face x Gucci Collection: avatar items now available in Pokémon GO

Real world meets virtual world: Italian luxury house Gucci and US outerwear brand The North Face announced their collaboration for a new collection just shortly before the holidays. Now the two veterans demonstrate how to place one’s products in the virtual world. For a limited time only, items from the The North Face x Gucci collection will be...