Pop-up news and archive

Amiri opens beach club experience in Selfridges

Los Angeles-based luxury label Amiri has transformed The Corner Shop at Selfridges into a beach club pop-up, complete with sand-textured floors, palm trees, raffia-lined walls, and sand-sculpted installations. The pop-up, which runs until August 2, is described as a “unique and one-off brand experience within a custom-designed environment,” as...

Retail

Net-a-Porter, Mr Porter to open first consumer-facing pop-up in the Hamptons

On the back of their takeover, Net-a-Porter and Mr Porter are set to explore a new realm. The luxury e-tailers are venturing into physical retail with their first-ever public facing pop-up. Running from July 16 to 20, the store will be located in the Hamptons and hosted by furniture showroom Wyeth in Sagaponack. Dubbed ‘Summer in the Hamptons’,...

Retail|In Pictures

In Pictures: Guess Jeans opens first Asian flagship store in Tokyo

Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...

Retail|In Pictures

CLOT opens inaugural 'Country Club' pop-up in London

Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...

Retail|In pictures

Mowalola opens first Berlin pop-up for Fashion Week

Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...

Featured

Retail|IN Pictures

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....

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Business

Halara plots UK expansion and pop-up experience

Halara has its eyes on the UK. The Singapore-headquartered athleisure brand has revealed plans to expand to the region through a pop-up experience set to be hosted later this year. The physical retail space, which will open alongside the launch of an app and online platform, will incorporate the brand’s “digital-first, community-driven model”, a...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

Retail|In PICTURES

Gant launches 'Summer Getaway' campaign at Côte d'Azur

Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...

Retail

Jacquemus opens summer with pop-up and ‘beach club’ in Ibiza

Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...

Retail

Topshop to open one day pop-up in May

Topshop is seemingly moving up its relaunch date. The British brand has announced it will be hosting a one day shopping experience in London, where it will take over the basement site of Defected Records. While the brand had initially been planning for a physical return during the incoming summer, Topshop has now changed course. Like all of its...

Retail|Beauty

Chanel opens immersive pop-up to celebrate its new fragrance

French luxury brand Chanel is launching a beauty pop-up to celebrate its new Chanel Chance Eau Splendide fragrance in Shoreditch, London. Running from April 25 to May 5, the Chance Street pop-up offers an interactive space allowing visitors to ‘Take a Chance’ while immersing themselves in Chanel Chance Eau Splendide, the fifth addition to the...