Pop-up news and archive

Topshop to open one day pop-up in May

Topshop is seemingly moving up its relaunch date. The British brand has announced it will be hosting a one day shopping experience in London, where it will take over the basement site of Defected Records. While the brand had initially been planning for a physical return during the incoming summer, Topshop has now changed course. Like all of its...

Retail|Beauty

Chanel opens immersive pop-up to celebrate its new fragrance

French luxury brand Chanel is launching a beauty pop-up to celebrate its new Chanel Chance Eau Splendide fragrance in Shoreditch, London. Running from April 25 to May 5, the Chance Street pop-up offers an interactive space allowing visitors to ‘Take a Chance’ while immersing themselves in Chanel Chance Eau Splendide, the fifth addition to the...

Retail

E.L.V. Denim to open first-ever bricks-and-mortar store

British luxury fashion brand E.L.V. Denim, known for handcrafting pieces from 100 percent upcycled materials, is opening its first store with a London Residency from April 9 to June 21. The opening will bring E.L.V. Denim’s East London ethos to the heart of the city and will be much more than just a retail space, but an extension of the brand’s...

Retail|In Pictures

Paris Texas opens pop-up at Harrods

Italian luxury footwear brand Paris Texas has opened an exclusive pop-up at Harrods in London to showcase its spring/summer 2025 collection. The pop-up is located on the fifth floor of Harrods and will run until March 30. The space has been designed to reflect the contemporary design elements of the footwear brand’s Milan headquarters and...

Retail|In Pictures

Golden Goose opens pop-up in Selfridges

Luxury Italian sneaker brand Golden Goose is taking over Selfridges’ ‘Corner Shop’ with a pop-up focused on co-creation and shared moments. Golden Goose has transformed the space in Selfridges, Oxford Circus store in London, into an intimate, Italy-infused space, which draws inspiration from its Venetian headquarters and artisanal heritage,...

Retail

Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good

Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...

Retail

Represent opens Selfridges pop-up for newly launched womenswear collection

British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...

Retail|In Pictures

Birkenstock opens pop-up at Les Deux Alpes

Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...

Fashion

Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods

Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...

Featured

Retail|In Pictures

Alice + Olivia opens debut denim pop-up on Madison Avenue, NYC

Alice + Olivia has opened its first-ever denim pop-up store in Manhattan, New York City. Opening its doors on January 17, the Jean Bar is adjacent to the brand’s existing store at 755 Madison Avenue and offers Alice + Olivia’s newest denim collection, including exclusive styles. Alice + Olivia interior of debut denim bar in NYC Credits: Georgia...

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Business

Rome shoppers take pot luck in 'blind sale' of unclaimed packages

Benedetta slid a manicured nail through the sellotape of a mystery package to unwrap a garden hoe and earbuds. Her friend discovered she had bought some sort of harness. The Italian students are among hundreds of people at this "blind sale" of unclaimed packages, where boxes large and small are paid for according to their weight at a Rome...

Retail

Aligne opening pop-up in New York this April

British womenswear brand Aligne will make its bricks-and-mortar debut with a pop-up store opening in New York City this April. Located at 27 Greene Street in New York City's SoHo neighbourhood, the pop-up will carry the brand’s core womenswear products, alongside a range of exclusive items. Ginny Seymour, chief executive of Aligne, said in a...