Pour Moi news and archive

Pour Moi expands offering with new athleisure collection

British lingerie and swimwear retailer Pour Moi has launched its first dedicated athleisure collection, broadening its core offerings in response to a “shift in consumer demand” for lounge-able pieces. The 20-piece ‘Off Duty’ athleisure collection aims to offer “comfort and confidence” to its consumers' everyday style and features leggings,...

Retail

Pour Moi launches in selected John Lewis stores

Lingerie, swimwear and nightwear brand Pour Moi is expanding into four John Lewis Stores after launching on JohnLewis.com in December 2024. Pour Moi will stock an assortment of its best-selling lingerie styles, alongside key lines from its swimwear collection at John Lewis stores in Liverpool, Cardiff, Westfield White City London and London...

Member

Business

Pour Moi partners with Wunderkind to grow DTC offering

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth. Launched in 2006 as a size-inclusive lingerie brand Pour Moi has expanded its offer into...

Fashion

Pour Moi lingerie joins ‘Brands at M&S’ line-up

Lingerie and swimwear retailer Pour Moi has launched an edited lingerie range as part of Marks & Spencer’s growing ‘Brands at M&S’ online platform. The move marks a full circle moment for Pour Moi founder and chief executive Michael Thomson as he worked for several years in the M&S lingerie department, which sparked his passion to launch Pour...