Prada news and archive

LVMH invests in experiential luxury with 50m euro villa in Cannes

The world's largest luxury goods conglomerate has made a strategic move into premium real estate on the French Riviera, underscoring a broader trend of high-end brands investing in experiential marketing assets. LVMH has acquired a historic 12-bedroom villa in Cannes for 46.5 million euros, according to Bloomberg, in what represents one of the...

Business

Prada and EssilorLuxottica renew eyewear licensing agreement

Prada Group and EssilorLuxottica have announced the renewal of their licensing agreement for the development, production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands. Commenting on the development, Patrizio Bertelli, Prada Group chairman, said: “We are pleased to announce the renewal of this...

Business

Miu Miu momentum fuels Prada Group revenue

Italian luxury conglomerate Prada Group reported a 15 percent rise in Q3 revenues to 3.8 billion euros, driven by a stellar 97 percent jump in Miu Miu sales. The brand's momentum continued to power the group's performance, offsetting a more modest 4 percent increase at the flagship Prada label. Retail channels led the growth, up 18 percent in...

Fashion|Opinion Featured

Why the Prada space suit matters

The fashion industry, long criticised for its cyclical and often repetitive nature, may have found a truly innovative frontier in the realm of space exploration. This groundbreaking development comes at a time when fashion marketing and design have begun to feel increasingly homogeneous, with brands struggling to differentiate themselves in a...

FashionFeatured

Fashion's pendulum swings away from quiet luxury

For the past multiple seasons, in what feels like an eternity in the fashion sphere, the quiet luxury trend, which began after the pandemic, has reigned over the catwalks, zeitgeist, and the media. Dressing down was the new dressing up. Even words like "demure" and "mindful", a meme that first embraced good behavior and not standing out in the...

Video

Video: Prada SS25

Watch Prada’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Prada on their brandpage

Fashion

Prada's Milan 'superheroes' are nod to brand's eclectic past

Milan – Prada presented an eclectic "superhero" collection for Milan Fashion Week Thursday, heavy on S&M steel rings and mirrored metallics, with ribbed leggings and bodysuits imparting a cozy, grungy touch. The Spring/Summer 2025 women's catwalk show from the artistic director team Miuccia Prada and Raf Simons came as Prada enjoys outlier...

Fashion

Vintage designer fashion emerges as new luxury status symbol

Vintage designer fashion is experiencing a renaissance in the luxury market as consumer preferences continue to evolve. A reported surge in demand for "trophy vintage" pieces is signalling a departure from the traditional emphasis on new collections and of acquiring constant newness. Samina Virk, US CEO of Vestiaire Collective, a leading global...

BusinessFeatured

Prada Group registers 18 percent retail sales growth

The Prada Group’s first half net revenues of 2,549 million euros, were up 17 percent. First half retail sales of 2,263 million euros, increased 18 percent, driven by like-for-like and full price volumes. Retail sales also increased by 18 percent in the second quarter. EBIT margin for the period was 22.6 percent or 575 million euros. Prada Group...

Fashion

Lyst Index: Loewe back at the top, On Running on the rise

Loewe has climbed back to the top of the most sought-after brands thanks to its cultural engagement, 'it' pieces and collaborations. The Spanish luxury fashion house topped the Lyst Index for the second quarter of 2024. This put Loewe ahead of the Italian Prada Group fashion houses Miu Miu and Prada, which secured second and third place...

Retail|Beauty

Boots boosts premium cosmetics line-up with Prada

Beauty and health retailer Boots has expanded its luxury beauty range by adding Prada Beauty into select stores and online. The Italian fashion house is launching in Boots with a curated collection of more than 140 luxury cosmetic lines, including complexion, eye and lip products. Highlights include Prada Beauty’s best-selling Skin Optimising...

Video

Video: Prada SS25

Watch Prada’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Prada on their brandpage