Premier League news and archive

Premier League and Avery Dennison extend licensing partnership through 2029/30 season

The Premier League has announced a five-year extension to its licensing partnership with Avery Dennison. This agreement ensures Avery Dennison will continue to supply official names, numbers, and sleeve badges for all Premier League kits, covering both those used on the pitch and those sold at retail, until the end of the 2029/30 season. Since...

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Puma named official partner of the Premier League

German sports company Puma has strengthened its ties with football after becoming the official partner of the Premier League in England, the most-watched football league globally. In a statement, Puma said the move was part of its strategy to “elevate the brand and strengthen its sports performance credibility,” and would see Puma becoming the...

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Castore makes first move into Premier League with Wolves deal

British sportswear brand Castore, backed by tennis star Andy Murray, has signed a multi-year partnership with football side Wolves to become the club’s new on-field partner. The deal marks the sportswear brand’s first move into the football Premier League as well as the largest technical apparel partnership deal in Wolves’ history. The new...