PrettyLittleThing news and archive

PrettyLittleThing unveils rebrand to usher in an “elevated new era”

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine accessible luxury for a new generation”. Head up by co-founder Umar Kamani, who returned to PrettyLittleThing last year, the ‘A Legacy in Progress’ rebrand centres around celebrating the brand’s heritage, while also...

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PrettyLittleThing reportedly cuts jobs at Manchester HQ

Boohoo-owned PrettyLittleThing (PLT) is believed to be in the process of carrying out a string of redundancies, with over 50 employees reportedly impacted. According to Drapers, the process is in regards to staff members at the company’s Manchester head office, who the media outlet said had already been informed of the layoffs during a video...

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PrettyLittleThing CMO reportedly steps down

Nicki Capstick, the chief marketing officer of PrettyLittleThing, is believed to have stepped down from the fast fashion e-retailer. The reason for Capstick’s departure was not given in the report of Drapers, which initially revealed the news. Capstick first took on the CMO role in July 2023 amid a number of leadership shifts carried out upon...

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Following return, PrettyLittleThing founder announces review of policies

Nearly one month on from his return to the business, Umar Kamani, the founder of PrettyLittleThing (PLT), has announced he will be reviewing policies that had been put in place prior to him coming back. In an Instagram post, Kamani specifically addressed a former policy that had been implemented back in June with the intention to block or limit...

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Naomi Campbell and PLT’s Umar Kamani establish Dubai-based talent and partnership agency

Supermodel Naomi Campbell is embarking on a new business venture alongside PrettyLittleThing (PLT) founder Umar Kamani in the form of a talent and partnership agency based in Dubai. KC Global Partnership, the headquarters of which is scheduled to open in September 2024, has been established with the mission of evolving talent and brand...

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Umar Kanami announces return to PrettyLittleThing

PrettyLittleThing founder and former chief executive Umar Kamani has announced his return to the e-tailer on social media, vowing to put the needs of its customers first. Posting on Instagram and X, formerly known as Twitter, Kamani said: “I’m writing to you today with both excitement and heartfelt determination as I announce my return to...

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PrettyLittleThing reportedly deactivating accounts of serial returners

Weeks after introducing fees for returns, PrettyLittleThing (PLT) is now seemingly doubling down on its efforts to put a stop to serial refunders, with it now circulating that the fast fashion retailer is believed to be deactivating the accounts of such individuals. According to an email seen by the BBC, a number of shoppers had been informed...

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PrettyLittleThing introduces returns fee

PrettyLittleThing has joined a number of its fast fashion counterparts in the introduction of returns fees despite having previously stood by its free returns policy on social media last year. Through the newly introduced policy, PrettyLittleThing returns will now cost UK customers 1.99 pound, the total of which will be deducted from a customer’...

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Boohoo posts revenue and profit decline in FY24

Boohoo Group GMV was down 13 percent to 1,809 million pounds for the fiscal year 2024, as group performance continued to be impacted by a difficult macroeconomic environment. The company said that revenue for the year of 1,461 million pounds, declined 17 percent reflecting increased focus on profitability and difficult market conditions. Boohoo...

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Timeline: Behind Boohoo’s boulevard of broken promises

By now, the ongoing controversies surrounding Boohoo’s supply chain are no secret. The past five years in particular have seen a period of turbulence take hold over the company’s production process, as mounting investigations slowly unveil the slew of seemingly broken promises made by the company to fix what it repeatedly says has not been...

Fashion|In Pictures

PrettyLittleThing launches new premium collection PLT Label

Online womenswear retailer PrettyLittleThing has launched a new premium collection featuring pieces that offer “instant elevation”. PLT Label launches with 28 looks that the e-commerce brand states have been selectively curated “to fulfil all your ‘what to wear’ dilemmas”. Designed by its in-house team, the collection takes inspiration from the...

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PrettyLittleThing names Love Island star as ambassador

Fast fashion e-tailer PrettyLittleThing is continuing to stick with Love Island stars to promote its collections after signing contestant and model Ella Thomas as its newest brand ambassador. Thomas, who was a finalist in the 2023 season this summer, has signed a six-month partnership with PrettyLittleThing to create exclusive social content for...