Preview news and archive

First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

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Fairs|REPORT

Specialisation and bustle on trade fair floor: Insights from men's fashion fair Preview Men

Preview Men officially marks the start of the Dutch trade show season. With its new date at the very beginning of January, the fair now even precedes its Florentine counterpart, Pitti Uomo. “This is the new Modefabriek for menswear,” is a sentiment echoed by several visitors and exhibitors, referring to the country's long-running biannual fair....

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Fairs

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...