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Sale and special offers: a closer look at the discounting practices in the fashion industry

Discounting has become somewhat of the norm in the fashion industry today, with clearance culture emerging as the solution to excess stock for many retailers and brands. But could this practice be doing more harm than good? This background piece looks at sale and discounting practices. Contents • In fact, there’s not always a sale on • What...

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Background

The hidden costs of our purchases: True Pricing and the road to fairer price

You go to the store for a carton of milk or, if we focus on our industry, a new item of clothing. You pay the market or retail price based on what it costs to produce and sell that item. But did you know that you don't always pay the "true price"? Manufacturers and companies don't usually pass on all the costs to the end consumer. Just think...

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Background

This is how a fashion brand's collection is created

What is involved in the development of a fashion collection exactly? FashionUnited has covered everything, from the design and production process to the journey your garment makes from the drawing board to the shop shelf, in this background article. We will start at the beginning, with an explanation of what a fashion collection actually is,...

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