Prince news and archive

How Prince plans to balance heritage and modern lifestyle in apparel expansion

Prince is making a decisive swing, moving beyond the racquet and into apparel as the convergence of sport and fashion opens up fresh commercial opportunities for heritage performance labels. The shift, overseen by the brand’s parent company Authentic Brands Group, reflects a broader evolution within racquet sports, where on-court credibility is...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion

Tennis brand Prince adds new footwear partner

Prince, the global tennis brand owned by Authentic Brands Group (ABG), has signed a footwear deal with Pajar Canada to expand its lifestyle offering. The new footwear partnership will allow Prince to expand its lifestyle assortment for men and women as part of its plans to elevate the brand’s off-court style. The new collection will feature...