Princess Polly news and archive

Princess Polly becomes B Corp certified

Princess Polly has secured a B Corp certification, recognising the Australian-US fashion label for “its commitment to making a positive difference in its communities and the fashion industry”. After a two-year evaluation process, the company, owned by A.k.a. Brands Holding Corp, has been determined to have met the standards of social and...

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Business

Princess Polly parent company a.k.a. Brands records strong Q4 growth

A.k.a. Brands, the owner of a portfolio of fashion brands including Princess Polly, registered a net sales increase of 6.8 percent to 159 million dollars in the fourth quarter of 2024 with net sales in the US up 21.6 percent. The company’s net loss for the quarter narrowed to 9.4 million dollars, or 88 cents per share. For the fiscal year 2024,...

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Business

Asos becomes European wholesale partner to Princess Polly

British e-commerce platform Asos has become the European wholesale partner to Australian fast fashion brand Princess Polly. The partnership will see 77 of the label’s clothing options launch via Asos, including its evening dresses, casual wear and outerwear lines, as well as some of the brand’s hallmark products. In a release, Asos brands...

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Business|People

A.k.a. Brands names Ciaran Long as chief executive officer

A.k.a. Brands Holding Corp., which includes brands targeting Gen Z and millennial audiences, such as Princess Polly, Culture Kings, Mnml and Petal & Pup, has appointed Ciaran Long as chief executive officer, effective immediately. Long, who has more than 25 years of financial leadership, strategic development and management experience, has held...

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Business

19.5 percent growth in the US drives a.k.a. Brands Q3 results

Net sales at a.k.a. Brands increased 6.4 percent to 149.9 million dollars in the third quarter and were up 5.2 percent on a constant currency basis. In the US, net sales increased 19.5 percent. Net loss for the quarter reduced to 5.4 million dollars or 51 cents per share, while adjusted EBITDA rose to 8.2 million dollars. “I’m proud that we...

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Retail

Princess Polly confirms debut store in New York City

Australian fashion brand Princess Polly has announced it is expanding to the East Coast of the US with its debut brick-and-mortar location in Manhattan, New York City. The Gen Z-loved brand, owned by a.k.a. Brands Holding Corp., has secured an 8,000-square-foot location at 514 Broadway in New York City’s SoHo neighbourhood, which will open in...

Retail

Princess Polly to open five new US stores amid expansion

Australian brand Princess Polly is planning to continue expanding its presence in the US with the opening of five news stores in the latter half of the current year. The a.k.a. Brands-owned retailer has said it is looking to open additional stores on the West Coast in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and...

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Business

A.k.a. Brands narrows Q2 loss, adjusted EBITDA up 44 percent

Net sales at A.k.a. Brands increased 9.5 percent or 10.1 percent constant currency basis to 148.9 million dollars in the second quarter. In the US, net sales increased 19.3 percent. Net loss for the quarter narrowed to 2.3 million dollars or 22 cents per share, while adjusted EBITDA increased to 8 million dollars. “Our second quarter results...

Fashion

Princess Polly partners with True Fit for size and fit recommendations

Australian-born fashion brand Princess Polly is teaming up with AI platform True Fit, which decodes size and fit for consumers and fashion retailers, to offer AI-powered size and fit recommendations to shoppers across its collections. Princess Polly offers on-trend fashion for shoppers in the UK, the US, and its home country of Australia, and...

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Business

A.k.a. Brands FY23 losses narrow but sales fall

A.k.a. Brands, the parent company of labels like Princess Polly, Culture Kings and Petal & Pup, has issued its financial results for the fiscal year ending December 31, 2023, as well as for the fourth quarter of the period. For the year as a whole, the group saw sales drop by 10.7 percent to 546.3 million dollars, compared to 611.7 million...

Retail

Princess Polly opens first US store in Los Angeles

Australian-born online fashion brand Princess Polly, part of A.k.a. Brands, has opened its first US store at Westfield Century City in Los Angeles, California. The 3,370-square-foot store marks a major milestone in the brand’s global retail expansion and features more than 200 Princess Polly styles. The store’s concept has been designed to offer...

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Business

a.k.a. Brands reports Q4 loss as sales fall

San Francisco-based fashion group a.k.a. Brands swung to a loss in the fourth quarter as its sales dropped 18.3 percent. The group, whose portfolio includes Princess Polly, Mnml, Petal & Pup, Rebdolls, and Culture Kings, made net sales of 149.1 million dollars in the three months to December 31, down from 182.4 million dollars in the same period...