Pronovias news and archive

Pronovias launches strategic plan, cuts 25 percent of workforce

Spanish bridalwear business Pronovias Group has announced the launch of a strategic plan through which it has said it will cut around 25 percent of its entire workforce. Building on a transformation process introduced at the beginning of 2023, the scheme is aimed at boosting the profitability, growth and consolidation of the company, and will...

Business

Pronovias says goodbye to its creative director

Following a series of changes in the management at the Spanish firm Pronovias, Alessandra Rinaudo, creative director of the company since September 2019, has left the Group. No details have yet been released about who will take her place. Rinaudo's departure, which has been confirmed by a Pronovias spokesperson to FashionUnited, comes at a...

Business

Pronovias names Marc Calabia Gibert CEO

Spanish bridalwear brand Pronovias has announced the appointment of Marc Calabia Gibert as chief executive officer, effective from September 1. Gibert’s appointment comes as the company revealed that its current CEO, Amandine Ohayon, had “decided to start a new professional cycle”. In the meantime, Clement Kwan, who has been a Pronovias adviser...

Business

Pronovias Group acquired by new consortium of investors

Bridal fashion company Pronovias Group is set to fall into a new set of hands following an acquisition by a group of investors. Majority ownership of the conglomerate, which operates the likes of Pronovias, Vera Wang Bride and House of St. Patrick, will be passed over to a newly formed consortium of investors led by firms Bain Capital and MV...

FashionFeatured

Pronovias continues body diversity push with Ashley Graham

Bridal brand Pronovias has unveiled its second collaboration with model and body activist Ashley Graham, enforcing its commitment to body diversity and inclusivity, as the range will be available in an extended size range of 32 to 64 / US 0 to 32. During the Zoom launch, Ashley Graham said that her desire to collaborate with Pronovias stemmed...

Fashion

Pronovias is first bridal brand to create NFTs

As the first bridal brand, Spanish luxury bridal house Pronovias has entered the metaverse with its launch of three NFT wedding dresses as part of the soon to be released 2023 Versailles collection. The digital dresses are a sneak preview of the collection reveal that will take place at the Pronovias fashion show during Barcelona Bridal Fashion...

Fashion|In Pictures Featured

Vera Wang launches affordable bridesmaid collection with Pronovias

Vera Wang Bride, the luxury bridal brand launched by Pronovias Group in September 2021, is adding an affordable bridesmaid collection of dresses and jumpsuits to its offering. The Vera Wang Bridesmaids collection offers a new direction for bridesmaids with modern, minimalistic styles in a colour palette ranging from soft pales to bright neon and...

FashionFeatured

Pronovias launches bridal ‘Second Life’ initiative

Luxury bridal brand Pronovias is asking its brides to wear their wedding gowns again and again with its ‘Second Life’ initiative, which will give bridal dresses a new look with its free new alteration service. The wedding industry has long been criticised for not switching to more sustainable methods and Pronovias is looking to bring about...

Fashion|In Pictures Featured

Pronovias expands partnership with Marchesa for occasion wear

Spanish bridal house Pronovias is following up its successful affordable line of wedding dresses with Marchesa’s creative director Georgina Chapman with an exclusive occasion wear collection of red carpet looks. The debut Marchesa Notte for Pronovias collection represents the second collaboration with the New York-based brand within a year,...

Video

Video: Pronovias SS22 collection

In this video, fashion label Pronovias has presented its SS22 collection at New York Bridal Fashion Week (NYFW). Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: Pronovias via YouTube Photo credit: Pronovias, YouTube

FashionFeatured

Pronovias adds Vera Wang to portfolio as it increases luxury offering

Designer Vera Wang has signed a 10-year licensing deal with Barcelona-based Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts from October. The deal with Pronovias will give Wang the chance to broaden her bridal audience worldwide while allowing the bridal group to solidify...

Fashion

Pronovias launches new bridal collection with Marchesa

Luxury bridal fashion group Pronovias has teamed up with New York haute couture house Marchesa to create the joint bridal collection “Marchesa for Pronovias,” which was officially launched on Tuesday. The joint collection consists of 21 wedding gowns that combine “New York bridal couture with the sensual soul of Spain”. They were created by...