Puma news and archive

Represent unveils debut womenswear collection in collaboration with Puma

British streetwear brand Represent has launched its debut womenswear collection as part of its collaboration with sportswear giant Puma. The launch is Represents biggest performance wear collaboration to date for its 247 line and features the brand’s first-ever womenswear clothing, including its first sports bra and women's trainer, which is...

Business

Puma opens creative hub in Germany as part of brand elevation efforts

Sportswear giant Puma has opened a new creative hub at its headquarters in Herzogenaurach, Germany, as part of wider efforts to elevate the brand and thus create sustainable growth. Dubbed ‘Studio48’, the 500 square metre hub has been kitted out with a 3D printing facility, leather and textile sewing machines, a product testing area and photo...

Fashion

Puma and textile innovator Spinnova join forces

Sports brand Puma and textile innovator Spinnova have entered into a partnership. It is a multi-year collaboration in which Puma promises to purchase materials from Spinnova. This enables Spinnova to keep the production of the materials stable. Puma will purchase Spinnova's wood fiber material and use it in future collections. This mainly...

Fashion

Puma and Manchester City launch AI football kit design platform

Sports company Puma has teamed up with Manchester City football team to launch an innovative AI kit design platform, giving fans the chance to design the club’s official Third kit for the 2026/27 season. The new Puma AI creator tool, powered by co-creation platform DeepObjects, allows fans to design their dream Manchester City kits using text...

Fashion

Puma expands football reach with the Portuguese Football Federation

German sportswear company Puma has announced a long-term agreement with the Portuguese Football Federation (FPF), with the first new products and its creative direction for the partnership to be released in early 2025. In a statement, Puma said that starting next year, it would equip all male, female, and youth football teams as well as the...

RetailFeatured

Puma opens second USA flagship store in Las Vegas

Sportswear brand Puma has opened its second flagship store in North America, a new three-story, 25,000-square-foot retail space in Las Vegas, as it plans further expansion across the nation. Following in the footsteps of its debut US flagship store, located at 609 Fifth Avenue in New York City, the new flagship store aims to reimagine the modern...

Fashion

Green Flags: Puma's new sustainability podcast challenges assumptions

German sportswear giant Puma is hoping to engage Gen Z with environmental consciousness with its newly launched "Green Flags", an innovative podcast series that transforms sustainability education into a competitive narrative. Featuring Manchester United captain Maya Le Tissier, fashion influencer Oli Bromfield, and content creator Moses...

Business

Puma sets stricter climate targets

As Puma continues to make progress in its climate protection efforts, the sportswear giant has now set a number of new climate goals. At the beginning of the year, the company announced that it had reduced its greenhouse gas emissions by 24 percent (market-based) in 2023 compared to 2022, seven years earlier than planned. Now the sports company...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

Business

Adidas and Puma suffer from tariff fears due to Trump's election victory

Investors avoided shares in sportswear manufacturers Adidas and Puma on Wednesday. While Puma still had quarterly figures to process, the prospect of Donald Trump returning to the White House was seen as a particular burden. According to surveys and forecasts by American media, the Republican has won the presidential election in the US. Adidas...

BusinessFeatured

Puma: Q3 sales increase 5 percent, reiterates outlook

Currency-adjusted sales at Puma were up 5 percent to 2,308.2 million euros in the third quarter, with growth supported by all three regions: Americas, Asia/Pacific and EMEA. Sales in euro terms remained flat at 2,308 million euros. Reiterating its outlook for the financial year 2024 of mid-single-digit currency-adjusted sales growth and an...

Fashion|In Pictures

Puma and The Brooklyn Circus honour Caribbean-American communities

Global sportswear brand Puma has collaborated with The Brooklyn Circus (BKc), founded by designer Ouigi Theodore, on a collection honouring the vibrant Caribbean-American communities that have helped shape New York’s hip-hop and reggae movements. The collection offers apparel and sneakers, including knitwear, activewear and streetwear styles,...