Puma news and archive

Puma appoints Dennis Schröder as managing director Europe

Herzogenaurach-based sportswear company Puma has appointed Dennis Schröder as managing director Europe. Schröder will take on his new role from August 17 and will report to chief commercial officer (CCO) Matthias Bäumer, Puma announced on Thursday. He takes over the European business from Javier Ortega, who will “step down from his position” in...

Fashion

Puma and A$AP Rocky launch 3D printed Mostro mule

German sportswear company Puma, in collaboration with musician and designer A$AP Rocky, is launching a radically reinterpreted shoe model using a 3D printing process. The futuristic mule silhouette premiered in February at the fashion show for AWGE, the artist's label, in New York. It is now being released in a striking blue and red colourway...

People

Puma appoints former Hugo Boss CEO Mark Langer as chief financial officer

German sportswear provider Puma SE not only presented its latest quarterly figures on Thursday but also filled a key position. The Herzogenaurach-based company announced that Mark Langer will take over the position of chief financial officer (CFO) on May 1. He replaces Markus Neubrand, who is stepping down as chief financial officer with...

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Business

Puma improves profit despite revenue decline as inventory reduction progresses

Sportswear manufacturer Puma has started the new year with a decline in sales. Performance was impacted by the strong euro and weaker demand in the EMEA region. The company, which is currently undergoing a restructuring, saw its revenue fall by 6.3 percent to almost 1.87 billion euros (2.18 billion dollars), as announced by Puma in...

People

Puma establishes new wholesale management role

The Herzogenaurach-based sportswear company has appointed Bertrand Blanc to the newly created role of vice president global wholesale. Blanc will take up his new position effective May 1, Puma announced on Wednesday. He will report directly to chief commercial officer (CCO) Matthias Baeumer and will be responsible for developing and implementing...

People

Puma appoints former Adidas manager Laurent Fricker to head sportstyle division

German sportswear provider Puma SE is strengthening its team with a former executive from competitor Adidas. On Monday, the company announced the appointment of Laurent Fricker as vice president of the sportstyle business unit. Fricker will take up his new position on June 1 and will report directly to chief brand officer Maria Valdes. According...

People

James Carnes joins Puma to lead creative direction and innovation

German sportswear company Puma has appointed James Carnes to the newly created role of senior vice president creative direction. In this position, Carnes will lead the creative direction, innovation and product excellence departments, Puma announced on Monday. He will report directly to chief brand officer Maria Valdes and will help establish...

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Business

Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

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Business

Frasers Group secures almost 6 percent stake in Puma

Investors snapped up shares in Adidas and Puma on Thursday. With share price gains of 4.1 percent and 6.9 percent, the two sportswear manufacturers led the list of gainers on the Dax and MDax respectively. A transaction by British billionaire and investor Michael Ashley provided a boost for Puma. Specifically, it involves the sale of financial...

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Business

Back on the podium: Puma's strategy for a top-tier comeback

In 2025, Puma recorded the highest net loss in its corporate history. The Herzogenaurach-based sporting goods manufacturer is in the midst of a profound strategic shift. This shift is painful in the short term but is intended to enable a return to the top tier in the long run. During a press call on Thursday, CFO Markus Neubrand confirmed the...

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Business

Reset strategy impacts results: Puma falls deep into the red

German sportswear company Puma presented weak figures for the final quarter and the full 2025 financial year on Thursday morning. Strategic 'reset' measures introduced during the year significantly impacted revenue and profit. The group anticipates another transitional year with declining revenues for 2026. According to the figures provided,...

People

Puma appoints Marwin Hoffmann to head new training business unit

German sportswear provider Puma SE announced on Monday the creation of a dedicated business unit for training. The new department will be based at the company's headquarters in Herzogenaurach, Germany. This move separates the category from the previous joint running and training business unit. According to a statement, Puma now aims to “fully...