Pure x Moda news and archive

Spring Fair enjoys ‘buzzing’ new edition as Moda x Pure settle in

Retail trade show Spring Fair took to Birmingham NEC this week, the first edition to house the combined Moda x Pure category since the shuttering of the once standalone fashion event, Pure London. Organisers celebrated growth in both visitor and exhibitor numbers for this season, a “testament to the show’s community, its reach and its ability to...

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From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

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Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...