QVC news and archive

Rebecca Minkoff unveils exclusive apparel line for QVC

New York-based designer brand Rebecca Minkoff is launching a capsule collection exclusively created for live social shopping brand QVC. The RM Studio x Rebecca Minkoff apparel line will premiere on QVC on September 5, offering a collection that is “true to Minkoff’s bold aesthetic,” and that delivers “feminine, edgy designs that balance...

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Business

QVC cuts 900 jobs as it pivots from TV shopping to digital platforms

QVC Group, the home shopping conglomerate behind QVC and HSN, has announced plans to cut approximately 900 jobs as part of a comprehensive reorganisation effort. This workforce reduction follows a concerning financial performance revealed in March, when the company reported a 6 per cent revenue decline for both the fourth quarter and full year...

Fashion

Martha Stewart relaunching apparel on QVC

Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand has announced it is expanding the brand’s assortment with live social shopping company QVC, including the relaunch of the author and lifestyle expert’s apparel collection. Martha Stewart Signature, her apparel line, will debut on QVC on March 31 and will feature...

People

QVC Group extends term of CEO by three years

Social shopping company QVC Group has announced that its current president and chief executive officer, David Rawlinson, will be extending his term by three years. Rawlinson had first joined QVC in July 2021, when it had previously been known as Qurate Retail. In a statement, the executive said that during his time at QVC, it has emerged as a “...

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Fashion|In Pictures

Stacy London launches exclusive collection with QVC

American stylist, fashion consultant, author and magazine editor Stacy London has unveiled an exclusive collection with QVC designed to empower women over 50 years old. London, who told America what not to wear for over a decade, is now telling consumers what to wear now at any age with her own apparel collection, ‘By Stacy London’. The...

Fashion|Beauty

Winnie Harlow’s sun care brand debuts on QVC

Supermodel Winnie Harlow has launched her new suncare line, Cay Skin designed to keep “skin glowing and protected throughout the year,” on QVC. Cay Skin’s inclusive beauty line features a range of sunscreens and skincare products, which are silicone-free, vegan, cruelty-free, reef-friendly, dermatologist-tested and formulated for all skin tones....

Fashion

QVC targeting over 50s with new collective

Live video commerce giant QVC is looking to embolden women over the age of 50 with a new ‘Quintessential 50’ collective featuring female celebrities, activists, business leaders and lifestyle experts who exemplify “the possibilities of life over 50”. Under its new ‘Age of Possibility’ agenda, QVC has brought together a collective of 50 women,...

Featured

Fashion

QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...

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Podcast

Podcast: The Glossy Podcast discusses the growth of video commerce

In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

Featured

Retail

QVC UK introduces social commerce for 'discovery-led' shopping

Shopping network QVC is embracing the power of social media by introducing social commerce to “create a discovery-lead shopping experience.” QVC has partnered with social commerce specialists Curalate, whose technology makes visual content on social media shoppable. Customers will also be able to discover products from intelligent, shoppable...

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Business

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...