Rains news and archive

Steen Borgholm leaves Rains amid strategic shift

Danish outerwear brand Rains and CEO Steen Borgholm are parting ways. Borgholm announced his departure on Wednesday on the career network LinkedIn. This follows last week's announcement that he would be handing over the role of CEO to founder Daniel Brix Hesselager. At the same time, Borgholm announced his new role. He was appointed to the Board...

Retail

Rains opens first Scottish store in Glasgow

Danish outerwear and lifestyle brand Rains has strengthened its UK retail presence with its first store in Scotland. Located in Glasgow at 203 Ingram Street, within the prominent Merchant City area featuring other high-end retailers, the 1,076 square foot store has been designed to reflect the brand’s neo-Scandinavian aesthetic to showcase its...

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Retail

Rains making waves: Pop-up in Galeries Lafayette

Rains has opened a pop-up space at the Paris Haussmann location of French luxury retailer Galeries Lafayette. The 30 square meter temporary space is located in an atrium in the menswear area, Rains announced on Thursday. The Danish outerwear brand will also be stocking some of the shop windows for the period until October 14. Rains has its...

Retail

Rains expands into Ireland with first store

Outerwear brand Rains has entered the new market of Ireland with its first store opening in Dublin. The move comes as part of the Danish company’s ongoing expansion plans, with Europe and North America being the most important regions over the course of 2024. The 60-square metre Irish store, located on Wicklow Street, mirrors the brand’s...

Fashion|In Pictures

Rains debuts 3D printed boot with Zellerfeld at PFW

Outerwear lifestyle brand Rains has unveiled a 3D printed boot with Zellerfeld during its autumn/winter 2023 show at Paris Fashion Week. The ‘Puffer Boot’ is the first-of-its-kind silhouette, designed by Rains and produced by Zellerfeld, which develops 3D-printing technology. The intentional sculptural appearance reminiscent of a stone carving...

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Video: Rains at Paris Men's Fashion Week

In this video, fashion label Rains has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Image via FF Channel on YouTube

Fashion

Rains join Paris Fashion Week in January

Copenhagen-based outerwear lifestyle brand Rains is to debut its autumn/winter 2022 collection at Paris Men’s Fashion Week. Rains will host a physical catwalk show for its autumn/winter 2022 collection at Palais de Tokyo on January 20 as part of the official Paris Men’s Fashion Week schedule. This marks the first showcase at Paris Fashion Week...

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Video: Rains SS22 collection

In this video, fashion label Rains has debuted its SS22 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Rains via YouTube

Video

Video: Rains FW21 collection at CPHFW

In this video, outdoor lifestyle brand Rains has presented its FW21 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Copenhagen Fashion Week via Vimeo Photo credit: Copenhagen Fashion Week

Video

Video: Rains presents its Spring/Summer 2021 film

During the most recent edition of Copenhagen Fashion Week Rains presented it's Spring/Summer 2021 collection in a short two and a half minute film. The Danish outerwear brand chose an empty swimming pool, overgrown with shrubs as the setting for their film giving a look into what outwear offerings they will give next spring. Source: Copenhagen...

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Fashion

Copenhagen fashion week SS21 highlights

Merging the digital with the physical, Copenhagen’s hybrid showcase provided 72 hours of fashion to be enjoyed IRL and online. A mix of classic catwalk staging, video presentations and talks from leading industry players, opened up the event to a wider international audience. Trendstop brings FashionUnited readers an insight into the key...

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Fashion

Copenhagen Fashion Week AW20: Rains presents first catwalk show

Danish brand Rains made its debut at Copenhagen Fashion Week for autumn/winter 2020 to present its first catwalk show to mark the brand’s transformation into an “all-weather lifestyle concept”. Entitled ‘Chasing Time’, the autumn/winter 2020 collection showcases the brand’s focus on slowing down and refocusing attention towards mindfulness, in...