Re:newcell news and archive

Levi’s unveils its most sustainable jeans to date

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent more than five years of research in circular denim design for the brand and will be available as part of its Wellthread line in the classic 502 tapered...

Fashion

H&M to be first retailer to use recycled material Circulose

H&M Group has said it is to become the first retailer to use Circulose, a newly patented material made from discarded textiles, in a dress in its upcoming Conscious Exclusive collection - marking the first time chemically recycled fibres are used in garments sold at scale. The material has been pioneered and produced by re:newcell, a company H&M...