Recyclable news and archive

Top five ways consumers want brands to be more sustainable

New research suggests that over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, but 45 percent find it difficult to know which fashion brands are really committed to sustainability. According to a survey of 2,000 consumers commissioned by e-commerce personalisation and retail AI platform...

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Adidas unveils 100 percent recyclable running shoe

Global sportswear brand Adidas has strengthened its commitment to tackling plastic waste with the unveiling of Futurecraft.Loop, its first 100 percent recyclable performance running shoe. “Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, executive board member at Adidas, responsible for...