Reliance Brands news and archive

Conscious luxury: Stella McCartney launches in India with Reliance Brands

Reliance Brands Limited (RBL) has announced a strategic partnership with acclaimed British designer Stella McCartney to introduce and expand her namesake fashion house across India. This collaboration is set to bring McCartney’s signature blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers....

Fashion

Maximilian Raynor selected as UK winner for R|Elan Circular Design Challenge

Emerging British designer Maximilian Raynor, who made his solo debut at London Fashion Week in September 2024, will represent the UK in the final of the R|Elan Circular Design Challenge (RCDC), from smart fabric producer Reliance Industries Limited. Raynor, who was tasked with presenting a collection “rooted in circular design principles,” is...

People

Indian ‘Retail King’ Darshan Mehta (64) passes away

Entrepreneur Darshan Mehta has passed away at the age of 64. The news was announced by the Fashion Design Council of India on Instagram. “A legend is no more,” the council writes. The FDCI calls Mehta the retail king of India. The entrepreneur was active at Reliance Brands Limited (a subsidiary of Reliance Industries Limited) for 17 years....

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Business

SMCP expands into India with Reliance Brands

Luxury conglomerate SMCP has announced that it will be taking its first steps into India as a continuation of its international expansion strategy. The move comes via a partnership with Reliance Brands Limited, a luxury and premium trade firm that will become the exclusive distributor of the Sandro and Maje brands in the market. “This new...

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Business

Superdry to accelerate growth in India with Reliance Brands

British retailer Superdry has signed an IP joint venture agreement with India’s Reliance Brands Holding UK (RBUK) for the sale of its South Asia intellectual property assets, including the Superdry brand and related trademarks in India, Sri Lanka, and Bangladesh. In a statement, struggling Superdry said that RBUK, which is held by Reliance...

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Balenciaga strikes deal with Reliance Brands to bring brand to India

Luxury brand Balenciaga has signed a strategic deal with Reliance Brands Limited (RBL), which will see the couture label enter the Indian market. The long-term franchise agreement will make RBL Balenciaga’s exclusive partner in the region and marks the branding agency’s second deal with a Kering-owned label. It previously struck a similar...

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Valentino to launch in India with Reliance Brands

Valentino has inked a long-term distribution deal with Reliance Brands Limited (RBL) to launch the Italian fashion house in India. Through the partnership, RBL will open Valentino’s first boutique in the country in Delhi by the end of the summer. The 1,740 square-foot boutique in DLF Emporio will carry Valentino women’s collections and an edited...

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Reliance Brands strikes agreement with Tod’s for Indian market

Fashion brand operator Reliance Brands Limited (RBL) has announced it has established a long-term franchise agreement with Tod’s that will see the firm become the official retailer of the brand in the Indian market. The deal oversees all of the Italian brand’s categories, including footwear, handbags and accessories. The management of Tod’s...

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Reliance Brands and Rahul Mishra team up to launch ready-to-wear brand

Through a joint venture, luxury label developer Reliance Brands Limited (RBL) has partnered with Indian fashion designer Rahul Mishra to launch a new ready-to-wear business, with Mishra as creative director. The duo plans to globally grow the brand and spread its reach across multiple categories, including accessories, footwear, home, beauty and...