Rokt news and archive

Macy’s expands media network through AI-driven Rokt partnership

Macy’s Media Network, the in-house media platform of the US department store giant, has said it is expanding its retail media capabilities via an expanded partnership with AI and machine-learning tech provider Rokt in order to provide a more personalised experience for shoppers. In a release, vice president of the Macy’s media division, Michael...

Business

Asos teams up with Rokt to offer consumers post-purchase promotions

Online fashion retailer Asos is partnering with Rokt, the e-commerce technology company using machine learning and AI to make transactions more relevant to shoppers to enhance customer experiences with more targeted post-purchase promotions. The partnership will add to Asos Media Group’s wider retail media programme to add value to Asos...