Roots news and archive

Roots reports “strong” Q3 driven by positive consumer demand

Canadian premium outdoor-lifestyle brand Roots has reported sales were up 6.8 percent to 71.5 million Canadian dollars for its third quarter ended November 1, as direct-to-consumer momentum continues. The Q3 growth was driven by direct-to-consumer sales, from its retail stores and e-commerce sales, which were up 4.8 percent to 56.8 million...

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Roots chief product officer Karuna Scheinfeld to step down

Karuna Scheinfeld, chief product officer of Roots Corporation will be stepping down at the end of 2024. The company said in a release that it does not intend to replace Scheinfeld; however, it has commenced a search for senior-level design talent with international experience in the outdoor and active sectors to support these fast growing areas...

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Roots Canada posts sales decline, loss widens

Canadian outdoor-lifestyle brand Roots' first quarter sales were 37.5 million Canadian dollars, representing a decrease of 9.7 percent. DTC sales were 31.4 million Canadian dollars, down 11.3 percent year-over-year. P&O sales including wholesale Roots branded products, licensing to select manufacturing partners and the sale of certain custom...

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Roots Q4 sales decline by 2.9 percent

Outdoor lifestyle brand Roots sales were 108.2 million Canadian dollars in the fourth quarter, down 2.9 percent. DTC sales of 97.8 million Canadian dollars were down 0.8 percent year-over-year. Total sales decreased 3.5 percent to 262.7 million Canadian dollars in FY2023 and DTC sales were 222.5 million Canadian dollars, down 3.8 percent. The...

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Roots posts decline in Q3 sales and profit

Total third quarter sales at Canadian label Roots decreased 9 percent to 63.5 million Canadian dollars. The company’s DTC sales of 52.2 million Canadian dollars, were down 8.2 percent, while P&O sales amounted to 11.3 million Canadian dollars, down 12.3 percent. Gross profit for the quarter dropped to 37.1 million Canadian dollars, a decline of...

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Roots appoints new chief marketing officer

Canadian lifestyle brand Roots Corporation has announced the appointment of Leslie Golts as its new chief marketing officer. She ultimately brings to the table over 15 years of experience, Roots said in a release, particularly surrounding marketing and communications leadership. Golts joins the company from Unilever Canada’s Beauty and Wellness...

Fashion

Roots and Révolutionnaire launch leather goods and apparel collection

Outdoor lifestyle brand Roots and mission-based organization Révolutionnaire have launched their next collaboration. Titled Révolutionnaire by the Roots, the collaboration is a result of a year-long partnership between the two companies. Beginning in February 2021, they released the Dreams Fuel Revolution t-shirt. Their collection will feature a...