RTFKT news and archive

Nike Shuts Metaverse Fashion Company Rtfkt: Last Collection in January 2025

Nike is shutting down Rtfkt, its metaverse fashion company known for digital sneakers and NFTs. In January 2025, Rtfkt will release one final collection, Blade Drop . The company itself announced the news via X (formerly Twitter). Summary • Nike is shutting down its metaverse fashion subsidiary, Rtfkt, in January 2025 after a final collection...

Business

Nike acquires virtual sneaker and fashion start-up RTFKT

NFTs with an iconic swoosh? Sneakers for your avatar? Nike is officially embracing the metaverse as a revenue channel, announcing on Tuesday it acquired RTFKT, a virtual sneaker sneaker and fashion platform that leverages cutting edge innovation to deliver next generation collectibles merging culture and gaming. “This acquisition is another step...

Business

Virtual Fashion Platform Rtfkt Raises 8 Million dollars: 'People Spend More Time in the Virtual World'

Platform for virtual fashion Rtfkt has raised a total amount of 8 million dollars (converted 6.7 million euros) in an investment round, according to a press release in the hands of Business of Fashion. The investment is intended to expand the team and further expand the online platform, Business of Fashion writes. Rtfkt specializes in virtual...