Rugby news and archive

Barbie unveils apparel line with England’s Red Roses

Mattel’s Barbie has unveiled its first-ever partnership with a sports team in the UK with England’s Red Roses, the England Rugby women’s team, as it looks to inspire the next generation of female rugby players through grassroots initiatives, funding, merchandise, and storytelling. The partnership comes as new research from Barbie and England...

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Fashion

Castore to market Umbro in the UK and parts of Europe

British sportswear brand Castore has signed an exclusive deal with Umbro licensee GL Dameck for the Umbro Professional Team Sports sub-license, allowing Castore to market the Umbro brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark. In a statement, Castore said the deal will continue its strategy to build its...

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Fashion|In Pictures

AMI unveils collaboration with rugby player Antoine Dupont

Parisian fashion brand AMI has unveiled an exclusive limited edition capsule collection in collaboration with French rugby union player and AMI ambassador Antoine Dupont. The AMI x Antoine Dupont collection takes inspiration from sport, specifically rugby, as the French brand celebrates the 2023 Rugby World Cup taking place from September 8 to...

Fashion

Harlequins appoints Castore as technical and retail partner

Premium sportswear brand Castore has signed a multi-year partnership with rugby club Harlequins to supply all training and playing wear and take over its retail operations. As Harlequins technical and retail partner, Castore will supply the men’s and women’s home playing kits and travel and training wear ranges, along with kitting out the rugby...

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Business

Samurai launches new brand positioning

UK-based sportswear brand Samurai has announced a “push forward” all-encompassing rebrand, following the acquisition of a majority equity stake by British investment company Primosole Holdings earlier this year. The sports apparel producer, founded in 1996 by Terry Sands, a former England rugby sevens manager, is well known in the rugby sector,...

Fashion

T.M. Lewin named as official formal wear partner for British and Irish Lions

British menswear brand T.M. Lewin has been announced as the formal wear partner for the British and Irish Lions 2021 tour. The heritage shirting and tailoring label will outfit all Lions squad players from head to toe, including apparel and accessories, for all formal functions for the Castle Lager Lions Series. For the first time, the primary...