Running news and archive

Kith and On sign multi-year deal rooted in running

Premium Swiss performance sportswear brand On has announced a multi-year partnership with American fashion and lifestyle brand Kith, centred around running, designed to bring together On’s performance innovation with Kith’s New York heritage. Launching for spring 2026, the Kith for On collection includes two new and completely original footwear...

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Brooks Running creates vice president of footwear product strategy role

Brooks Running, the American running footwear, apparel, sports bras, and accessories brand, has appointed former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy to accelerate its focus on performance footwear. In a statement, Seattle-based Brooks Running said that the newly created role would see...

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

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Ciele Athletics names new global head of sales

Canadian performance running brand Ciele Athletics has appointed industry veteran Corey Stecker to lead its global sales strategy as it continues to drive international expansion and innovation. Stecker, who has extensive experience in the outdoor and performance apparel industry, having held key roles at brands such as Altra, Smartwool,...

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Ciele Athletics expands into Latin America

Canadian performance running brand Ciele Athletics is expanding into Latin America with a new distribution partnership with Run The World, a leading distributor of performance products across Latin America. In a statement, Ciele Athletics said the move would expand its global reach and strengthen its presence in the region’s growing running...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

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Ciele Athletics launches in China with Topsports

Montreal-based performance running brand Ciele Athletics has launched in China through an exclusive partnership with Topsports, one of China’s leading sports retail operators. In a statement, Ciele Athletics said that Topsports will oversee all brand operations in China, including channel sales, consumer engagement and marketing to support its...

Retail|In pictures

Saucony opens first UK flagship store

US footwear brand Saucony has opened its first flagship store in the UK. The new store is located at 4 James Street in London and officially opened on June 21, as announced by the Wolverine World Wide Inc. subsidiary on Wednesday. The London location is intended to be more than just a retail space: with an integrated café, rooms for community...

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Fashion

Blending style and speed: 4 Running brands to boost your activewear line-up

Four young running brands are conquering the market with innovative designs and more sustainable production. Running is trending, and you shouldn't lag behind! We introduce you to brands that are at the forefront of performance and style. Whether it's a casual city run with a relaxed look or high-tech gear for long distances – here's what's...

Fashion

Puma launches 5am activations to spotlight running collection

Sportswear brand Puma is looking to target early-morning runners with a global 5am activation, which will offer consumers the chance to receive the brand’s latest performance silhouettes, including the Deviate Nitro 3 and Forever Run. The '5AM High Drops' activation has been timed to coincide with the arrival of spring and peak marathon training...

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Ciele Athletics appoints first chief executive officer

Montreal-based performance running brand Ciele Athletics has named Vans executive Jano Arabaghian its first chief executive officer. In a statement, the Canadian brand said Arabaghian, a seasoned executive with experience at Red Bull, The North Face, Oakley and Vans, will join the company in the newly created CEO role to drive its continued...

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Business

From track to runway: Why running now drives fashion

For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...