Running news and archive

Ciele Athletics expands into Latin America

Canadian performance running brand Ciele Athletics is expanding into Latin America with a new distribution partnership with Run The World, a leading distributor of performance products across Latin America. In a statement, Ciele Athletics said the move would expand its global reach and strengthen its presence in the region’s growing running...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

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Business

Ciele Athletics launches in China with Topsports

Montreal-based performance running brand Ciele Athletics has launched in China through an exclusive partnership with Topsports, one of China’s leading sports retail operators. In a statement, Ciele Athletics said that Topsports will oversee all brand operations in China, including channel sales, consumer engagement and marketing to support its...

Retail|In pictures

Saucony opens first UK flagship store

US footwear brand Saucony has opened its first flagship store in the UK. The new store is located at 4 James Street in London and officially opened on June 21, as announced by the Wolverine World Wide Inc. subsidiary on Wednesday. The London location is intended to be more than just a retail space: with an integrated café, rooms for community...

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Fashion

Blending style and speed: 4 Running brands to boost your activewear line-up

Four young running brands are conquering the market with innovative designs and more sustainable production. Running is trending, and you shouldn't lag behind! We introduce you to brands that are at the forefront of performance and style. Whether it's a casual city run with a relaxed look or high-tech gear for long distances – here's what's...

Fashion

Puma launches 5am activations to spotlight running collection

Sportswear brand Puma is looking to target early-morning runners with a global 5am activation, which will offer consumers the chance to receive the brand’s latest performance silhouettes, including the Deviate Nitro 3 and Forever Run. The '5AM High Drops' activation has been timed to coincide with the arrival of spring and peak marathon training...

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People

Ciele Athletics appoints first chief executive officer

Montreal-based performance running brand Ciele Athletics has named Vans executive Jano Arabaghian its first chief executive officer. In a statement, the Canadian brand said Arabaghian, a seasoned executive with experience at Red Bull, The North Face, Oakley and Vans, will join the company in the newly created CEO role to drive its continued...

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Business

From track to runway: Why running now drives fashion

For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...

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Fashion

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

Fashion

SportsShoes.com announces retail partnership with Parkrun

Online running shoes, clothing and outdoor gear retailer SportsShoes.com has announced a global partnership with community running event network Parkrun to become its official retail partner in the UK. The deal marks SportsShoes.com's biggest retail partnership to date and will see the online retailer provide procurement and distribution...

People

Oiselle names Arielle Knutson as chief executive

Women’s running brand Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, who has a background in active lifestyle, outdoors and consumer packaged goods brands, joins the female-led running brand from sports hydration brand Nuun, where she served as vice president of marketing. She takes over from interim chief executive...

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Retail|In Pictures

Hylo Athletics opens pop-up at Harrods

London-based Hylo Athletics, the B Corp and vegan-certified sportswear brand founded in 2020 by ex-footballer Michael Doughty, has opened a summer pop-up at Harrods showcasing its innovative trainers and allowing customers to recycle their old trainers. The pop-up, situated on the second floor, will run until July 31 and features a Hyloop...