Salewa news and archive

The Woolmark Company announces winners of 2021 Performance Challenge

The Woolmark Company, together with Swiss sportswear brand On and Italian skiwear company Salewa, has revealed its prize winners and 12 finalists’ concepts for its Woolmark Performance Challenge 2021. On challenged participants to dive into apparel innovations for outdoor runners, while Salewa asked entrants to explore low environmental-impact...

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Business|Interview

Outdoor brand Salewa: “Lockdown initiated important strategic changes”

Covid-19 has not only changed the retail landscape. With it, the industry has to also adjust to completely changed parameters. The Italian Oberalp Group has taken the pandemic as an opportunity to set a new strategic course. The Italian Oberalp Group is a heavyweight in the European outdoor segment. With its six outdoor brands Salewa, Dynafit,...