Sandra Choi news and archive

Jimmy Choo delves into the archives ahead of 30th anniversary

British luxury footwear brand Jimmy Choo has unveiled a curated edit of archival styles from the first five years of the label, which it states represent the “blueprint” and DNA of the brand, ahead of its 30th anniversary in 2026. The archival edit has been curated by the brand’s creative director Sandra Choi, alongside BFC New Generation...

FeaturedMember

Fashion|In Pictures

Jimmy Choo unveils Pretty Guardian Sailor Moon collection

Jimmy Choo has unveiled a capsule collection in collaboration with Pretty Guardian Sailor Moon in celebration of the Japanese anime series 30th anniversary. Sandra Choi, creative director of Jimmy Choo, has worked with Naoko Takeuchi, creator of Pretty Guardian Sailor Moon, on the collection that champions “bold individuality, zeitgeist-defining...

Fashion

Claridge's unveils 2022 designer Christmas tree

Iconic London hotel Claridge’s have unveiled its 2022 Christmas tree designed by Sandra Choi for Jimmy Choo. Named ‘The Diamond,’ the sculptural Christmas tree takes inspiration from the designer’s fascination with the jewel and her dream of stepping inside one. The tree took more than 350 hours to construct and has been crafted from 69...