Sao Paulo Fashion Week news and archive

For its 58th edition, São Paulo Fashion Week shows more consistent and sophisticated collections

Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...

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SPFW N57 spotlights original Brazilian fashion

The 57th edition of the São Paulo Fashion Week (SPFW) - entitled 'Sintonia', which took place at the Iguatemi São Paulo and JK Iguatemi shopping centres, came to an end on Sunday, April 14. This season the event featured 27 fashion shows, 11 fewer than in the previous edition, but which highlighted the importance of brands that are considered...

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SPFWn56 reinforces Brazilian identity through handcrafted products

The 56th edition of SPFW - São Paulo Fashion Week, which took place between November 8 and 12 at Shopping Iguatemi and Komplexo Tempo, in the Brazilian capital São Paulo, brought together 38 brands that presented their collections. The scorching heat that has been plaguing the country left a trail of discomfort among those present, especially in...

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SPFWN56: INMODE Institute presents Young Paulistanos Talents

14 new brands from all regions of São Paulo, presented their designs during the most recent edition of São Paulo Fashion Week, SPFWN56. This happened in the context of the Young Talents from São Paulo project, an initiative of the National Institute for Fashion, Design and the Creative Economy (INMODE) in Brazil, in partnership with the...

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SPFW SS24 or fashion as a reflection of contemporary issues

The 55th Edition of SPFW - São Paulo Fashion Week - took place from May 25 to May 28, at three different locations in Brazil. On May 22, designer João Pimenta held the pre-opening of the show, presenting a commemorative collection of his 20 years of work, in a parade at the Teatro Municipal de São Paulo, in downtown São Paulo. Altogether there...

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Brazil bolsters diversity during SPFWn54 and In.Pactos festival

Between November 26 and 20, the 54th edition of SPFW - São Paulo Fashion Week - took place, with 48 fashion shows, out of which 43 were physical shows. This season four brands made their debut on the São Paulo catwalk: Greg Joey, Heloisa Faria, Maurício Duarte, and Buzina. The event took place at Komplexo Tempo, in the east zone of the city and...

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SPFW N52: Fashion as a tool for social inclusion and diversity

Fashion, which for so long has been elitist, can also be a tool for social inclusion. This was the message that remained after the end of season 52 of SPFW - São Paulo Fashion Week. The event took place from 16 to 21 November at the Brazilian Cultural Pavilion in Ibirapuera Park, São Paulo. Dominated by diversity, the catwalk displayed a...

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Black models take over Sao Paulo Fashion Week

Afro-Brazilian models Shirley Pitta and Gloria Maria Fonseca Siqueira had dreamed of the catwalk since they were girls, but in a Brazilian fashion world much whiter than the country itself, it remained a far-away fantasy until recently. In a sign of changing times in Brazil and elsewhere, the pair saw their dreams come true at this year's Sao...

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São Paulo Fashion Week canceled over Coronavirus

One more international event has been canceled because of the Coronavirus pandemic. The next São Paulo Fashion Week (SPFW), initially planned to happen between April 24 and 28 in Brazil's biggest city, has been called off. “Considering the atypical landscape and looking to care for everyone’s health and wellbeing, the SPFW program and the...

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São Paulo Fashion Week: It’s all about reuse and diversity

São Paulo - The 48th edition of São Paulo Fashion Week, which closed on 18 October, took place at the Brazilian Cultures Pavilion, in Ibirapuera Park. Looking back, we can conclude that many brands presented a similar idea: more sustainable fashion, supported by the upcycling of materials. At the same time, more attention was paid to ethnic and...

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São Paulo Fashion Week ends on a low note following politically-charged shows

The 47th edition of São Paulo Fashion Week (SPFW), the most important event in the Brazilian fashion calendar, was marked by an unprecedented tragedy which symbolizes its recent decay. 25-year old model Tales Soares died after passing out on the runway, halfway through Ocksa’s fashion show. His death sparked controversy on social media,...