British fashion brand AllSaints, founded in 1994 by Stuart Trevor, is marketing its 30th anniversary with a special activation during London Fashion Week. To commemorate this milestone, All Saints will host a series of exclusive activations at the Serpentine Gallery in London from September 13 to 15. This will include a catwalk show during LFW...
4 Sept 2024
K-3, the luxury home and lifestyle brand co-founded by the late Japanese designer Kenzo Takada and his partner Jonathan Bouchet Manheim, has launched a fragrance collection with Scent Beauty, Inc. The three exclusive unisex fragrances have been created as an ode to Kenzo Takada’s philosophy and life, honouring his creativity, while taking...
3 Sept 2024
Global superstar Dolly Parton has launched her own cosmetics line 'Dolly Beauty' in partnership with Scent Beauty, following the success of her fragrance brand, in a deal brokered by IMG. Dolly Beauty is available exclusively in the US via its own direct-to-consumer website, with the brand stating an in-store rollout will begin in 2025. The...
2 Sept 2024
British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...
6 Jun 2024
Heritage hat brand Stetson has teamed up with beauty platform Scent Beauty, Inc. to launch a new luxury fragrance designed to target “the next generation of Stetson man”. The cologne is called ‘Stetson Legend' and aims to offer a modern, elevated expression of the brand’s iconic Western heritage, while embodying the quality and sophistication...
17 Oct 2023
Singer Kylie Minogue has launched her newest fragrance ‘Disco Darling’ in partnership with Scent Beauty, Inc. ‘Disco Darling by Kylie’ is inspired by the singer’s latest album, ‘Disco,’ and offers a floral, musky and fruit-infused scent that aims “to evoke the exuberance of dance”. It has been designed to be a “sexier and more addictive partner”...
14 Dec 2022
Natalie and Dylana Lim Suarez have launched their first-ever fragrance in partnership with Scent Beauty, a division of Edgy Beauty, Inc. The Suarez Sisters, who are both influencers as well as being a photographer and a model, have created a scent that showcases “the beauty of duality, expressed eloquently”. “Imperfection is beauty has always...
31 Dec 2019