Price conscious parents rewrite the back-to-school retail calendar
Back-to-school shopping in Britain has taken on the air of a fashion season in its own right, though one dictated less by catwalks than by cashflow. New research from Fulfilmentcrowd, the logistics group, shows parents are beginning earlier each year, some as soon as April, with search activity peaking between 27 July and 2 August. Yet despite...
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