SEAN JOHN news and archive

Sean 'Diddy' Combs buys back bankrupt label Sean John for 7.5 million dollars

Music and fashion mogul Sean ‘Diddy’ Combs has regained ownership of Sean John, saving it from bankruptcy. Diddy’s winning bid came as three other companies vied for the rights to the ailing clothing brand. “I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a...

Business

P. Diddy wants to buy back bankrupt Sean John line

Billboard has reported that P. Diddy is looking to buy back his Sean John fashion line from the brand’s bankrupt owner. Diddy had sold most of the apparel line to Global Brands Group in 2016, but this summer GBG filed for Chapter 11 bankruptcy after the devastating blow they took from COVID-19. The affiliate of GBG that controls Sean John filed...

FashionFeatured

Sean Combs launches womenswear collaboration with Missguided

Sean ‘P.Diddy' Combs has unveiled Sean John’s debut womenswear collaboration with UK fast-fashion retailer, Missguided. The 117-piece Sean John x Missguided collection, inspired by the history of the brand and its music heritage, includes everything from velour to nylon to sweat fabrics, explains the online retailer. Launching on September 29,...