Seasalt news and archive

Seasalt launches new loyalty scheme

Cornish clothing brand Seasalt has launched a new customer loyalty programme, which will reward customers with a new points-based scheme. Seasalt Rewards is the British retailer’s new omni-channel offering, replacing the traditional stamp card model in UK Seasalt stores with a digital mobile wallet card, to elevate the brand experience for...

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Seasalt warns of redundancies as budget burdens take hold

Cornish retailer Seasalt has warned of redundancies across its business as it prepares for incoming impact from “increased tax burdens” following the implementation of the UK’s budget in April. Speaking to Retail Gazette, the fashion retailer confirmed that a cost review involved “looking at efficiencies and overall productivity, a...

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Seasalt’s chief information officer exits business

Melanie Wilcox, the chief information officer of British lifestyle brand Seasalt Cornwall, has stepped down from her role at the company. The news was confirmed in a statement by a spokesperson from Seasalt, who told Drapers, the initial reporting platform, that Wilcox had left the brand “to seek new challenges and opportunities”. Her departure...

Fashion

Seasalt Cornwall unveils collaboration with Beyond Retro

British clothing brand Seasalt Cornwall has unveiled a collaboration with vintage clothing curators Beyond Retro using repurposed denim designed to reduce textile waste within the clothing industry. The limited-edition Beyond Retro x Seasalt capsule collection features one-of-a-kind pieces crafted using repurposed denim and is part of the...

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Retail

Seasalt reports record Christmas sales

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 10 percent rise in total sales for the five weeks to December 28, 2024, across online, stores, marketplace partners and wholesale. In a statement, Seasalt said it had set “new records for the Christmas period” across every channel, led by a “particularly noteworthy...

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Business

Seasalt to continue US expansion in response to demand

British retailer Seasalt has revealed that it is planning to continue expanding in the US with at least two more store openings after reporting that its first location in the region had outperformed expectations. Speaking to The Times, the company said the decision to grow further came on the back of unprecedented demand at its Falmouth,...

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Retail

Seasalt opens first US store in Massachusetts

British clothing and lifestyle brand Seasalt has opened its first standalone store in the US, bringing the spirit of Cornwall to Cape Cod in Falmouth, Massachusetts, as it implements its US retail expansion plans. Located in the heart of Falmouth, the 2,500 square foot store on Main Street is the largest of all Seasalt stores and showcases a...

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People

Seasalt appoints new chief financial officer

British clothing and lifestyle brand Seasalt, based in Cornwall, has named Louise Couch as its new chief financial officer (CFO). In a statement, Seasalt said that Couch brings “a wealth of valuable industry experience gained through working with fast-paced consumer and tech businesses,” and will join the Seasalt executive board. As CFO, Couch...

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Seasalt awarded B Corp certification

British clothing and lifestyle brand Seasalt, based in Cornwall, has been certified as a B Corp company after achieving an “extremely impressive” score of 100.2, compared to the sector benchmark of 80.7. The score was in recognition of the brand’s founding values and “ongoing progressive approach to doing business,” including its use of organic...

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Seasalt reports an “excellent year” with revenue up 12 percent

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 146 percent increase in operating profit to 7.9 million pounds for the year ending January 2024 on the previous year. Total revenue increased 12 percent year-on-year, with turnover more than doubling in the last five years to 132.6 million pounds. Despite facing...

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Seasalt reports Christmas 16 percent sales uplift

Cornish clothing brand Seasalt has reported that every channel set “new records for the Christmas period,” for the five-week trading period to December 30, 2023. Total sales across online, stores and through marketplace partners increased by 16 percent, compared to the same period in 2022, while its retail stores reported its second consecutive...

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Seasalt eyes US expansion, plans four store openings

British brand Seasalt has set its sights on growing in the US market, as it reveals plans to open four new stores in the country during 2024. The first store to open will be located in the New England area, within the northeast region where the brand’s focus currently is, with a dedicated US website to also launch in the summer. From there, up...