Seasalt Cornwall news and archive

Seasalt reports an “impressive” 2024 with revenue up 13 percent

Contemporary Cornish clothing and lifestyle brand Seasalt has reported revenues of 150 million pounds for the year ending February 1, 2025, up 13 percent year-on-year, as it continues to drive sales in stores and internationally. Seasalt said that revenues have now grown by over 50 million pounds over the last three years and have doubled in...

Retail

Seasalt launches new loyalty scheme

Cornish clothing brand Seasalt has launched a new customer loyalty programme, which will reward customers with a new points-based scheme. Seasalt Rewards is the British retailer’s new omni-channel offering, replacing the traditional stamp card model in UK Seasalt stores with a digital mobile wallet card, to elevate the brand experience for...

Fashion

Seasalt Cornwall unveils collaboration with Beyond Retro

British clothing brand Seasalt Cornwall has unveiled a collaboration with vintage clothing curators Beyond Retro using repurposed denim designed to reduce textile waste within the clothing industry. The limited-edition Beyond Retro x Seasalt capsule collection features one-of-a-kind pieces crafted using repurposed denim and is part of the...

Featured

Retail

Seasalt reports record Christmas sales

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 10 percent rise in total sales for the five weeks to December 28, 2024, across online, stores, marketplace partners and wholesale. In a statement, Seasalt said it had set “new records for the Christmas period” across every channel, led by a “particularly noteworthy...

Member

People

Seasalt appoints new chief financial officer

British clothing and lifestyle brand Seasalt, based in Cornwall, has named Louise Couch as its new chief financial officer (CFO). In a statement, Seasalt said that Couch brings “a wealth of valuable industry experience gained through working with fast-paced consumer and tech businesses,” and will join the Seasalt executive board. As CFO, Couch...

FeaturedMember

Business

Seasalt reports an “excellent year” with revenue up 12 percent

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 146 percent increase in operating profit to 7.9 million pounds for the year ending January 2024 on the previous year. Total revenue increased 12 percent year-on-year, with turnover more than doubling in the last five years to 132.6 million pounds. Despite facing...

FeaturedMember

Business

Seasalt reports Christmas 16 percent sales uplift

Cornish clothing brand Seasalt has reported that every channel set “new records for the Christmas period,” for the five-week trading period to December 30, 2023. Total sales across online, stores and through marketplace partners increased by 16 percent, compared to the same period in 2022, while its retail stores reported its second consecutive...

Featured

Retail

Seasalt opens first standalone store in New Zealand

Cornish fashion and lifestyle brand Seasalt is continuing its international expansion with its first standalone store with New Zealand-based franchise partner Ballantynes in Auckland. The opening marks Seasalt’s first standalone store with a franchise partner outside Europe and continues a longstanding relationship with New Zealand retailer...

Featured

Retail

Seasalt Cornwall launches in M&S stores in Ireland

UK-based fashion and lifestyle brand Seasalt Cornwall is launching in three Marks & Spencer stores in Ireland at Mary Street and Liffey Valley in Dublin and St. Patrick’s Street in Cork this month. The move comes as part of Seasalt’s ongoing partnership with the retailer’s ‘Brands at M&S’ platform and follows the success of Seasalt’s two...

Member

Business

Seasalt launches takeback and resale initiative

Cornish clothing brand Seasalt is partnering with sustainable pre-loved clothing repair and resale specialist Reskinned. The takeback and resale initiative with Reskinned will allow customers to return "pre-loved" Seasalt clothing in exchange for a 25-pound voucher off their next purchase. Customers can return Seasalt clothing in “any condition,...

Retail

Seasalt Cornwall launches new sustainable concept store

Clothing brand, Seasalt Cornwall, has opened a new sustainable concept store in Norwich at the end of August. The new Norwich store reduces the carbon footprint by more than a third compared to other existing Seasalt shops as it uses UK sourced materials that can be moved, reused and repurposed. In the store, all the decor has been chosen for...