See Now Buy Now news and archive

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...

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Tommy Hilfiger takes 'see now, buy now' strategy to end consumer

Tommy Hilfiger is continuing its ‘see now, buy now’ selling strategy, livestreaming its latest collection edit online. The PVH-owned brand unveiled its proposal for Summer 2020 on its website via a 30-minute broadcast, which will remain accessible for a further two weeks. The video shows the brand’s Tommy Hilfiger, Tommy Jeans and Tommy Sport...

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MFW SS20: Furla launches ‘see-now-buy-now’

Italian accessories brand Furla has announced that styles from its spring/summer 2020 presentation during Milan Fashion Week will be available as ‘see-now-buy-now’. “Nowadays, through social media, fashion is accessible to a wide audience. Products are presented during fashion week, seen on Instagram and immediately desired,” said Furla in a...

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Tommy Hilfiger ‘TommyNow’ show to return to New York

Tommy Hilfiger is bringing back his experimental catwalk event ‘TommyNow’ back to New York City to showcase the autumn 2019 Tommy x Zendaya collaborative collection. The ‘see now, buy now’ showcase will take place during New York Fashion Week on Sunday, September 8, at the Apollo Theater in Harlem, and will present the second collection...

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E-tailer 11 Honoré makes the NYFW runway shoppable

See-now-buy-now has gone to the next level. Size-inclusive luxury retailer 11 Honoré made its New York Fashion Week debut with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes. Taking place at Spring Studios, the retailer showed a selection of spring and pre-fall items from a range of luxury designers...