Seoul Fashion Week news and archive

From the office to the world: Highlights of Seoul Fashion Week AW25

At Seoul Fashion Week, Korean brands showcased their preparations for the colder months, yet it wasn't just conventional outerwear they were packing. The segment offered unique pieces featuring innovative silhouettes and cuts, thick wool coats, and even complete outdoor gear, including tents and backpacks, incorporated into jackets. Beyond...

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From headbangers to delicate elves: Highlights of Seoul Fashion Week

Delicate fairies fluttering around butterflies, dark magic and grunge rockers: a clash that is strongly reminiscent of a medieval market, and yet also describes some of the looks at Seoul Fashion Week. For the SS25 collections, some designers seem to have been inspired by fairy tales other adventures. But there are still a few highlights hidden...

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Seoul Fashion Week SS24 begins a month earlier to drive international participation

Seoul Fashion Week has begun, with the next five days in the South Korean fashion city set to be dedicated to the world of K-fashion and the brands that are leading the way in this field. Spanning until September 9, the fashion week will host a total of 30 fashion shows – 21 being domestic brands while eight are new design brands – alongside an...

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Louis Vuitton showed its Pre-Fall 2023 collection from Seoul's iconic Jamsugyo Bridge

If there was a sense of unease at Louis Vuitton’s first catwalk presentation in Seoul, South Korea, it was the chill that came from the Han River, which flows through the heart of the city. But more likely it was the immersive set on the iconic Jamsugyo Bridge, designed by Hwang Dong-Hyuk, director of Squid Game, that reflected the incredible...

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Stuffed animals, three stripes and live performances: Highlights and trends from Seoul Fashion Week

The designers at Seoul Fashion Week create very bold designs and experiment with different silhouettes, asymmetry and patterns. Although black plays an important role in many of the collections, colours and bright creations can also be seen. On the other hand, there are dark looks like Iryuk's, which are reminiscent of the gothic scene, and...

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Highlights: Seoul Fashion Week FW22

Seoul Fashion Week fall 2022 was held from March 18 to 23 at the Dongdaemun Design Plaza (DDP). Organized by the Seoul city government, this year’s six day event took place both offline and online after three years of virtual presentations. Last year’s success recorded a total of 74.43 million views globally according to Korea Now. 35 brands, 23...

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Seoul Fashion Week SS22 kicks off in a celebration of cultural heritage

With its roster of 37 digital fashion films, Seoul Fashion Week is well underway. Its ongoing array of presentations are dedicated to capturing the past, present and future of Seoul’s cultural heritage, with an online platform intended to reach both domestic and foreign audiences. This season, the event will additionally present designers that...

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Korean designers make a mark in London and Seoul Fashion Week partnership

In a move aimed to revitalise the reputation and vision of Korean fashion, Seoul Fashion Week and British Fashion Council (BFC) came together in a partnership that brought top Korean designers to the London Fashion Week (LFW) stage. The partnership is part of BFC’s mission to promote programmes dedicated to the nourishing of rising designers....

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Is Korean fashion America's next mainstream frontier?

Korean street style and ready-to-wear has emerged from being a subculture to finding its way into the mainstream. Celebrities and social media influencers have been seen wearing more Korean designers, notable fashion editors and buyers have been seen attending Seoul Fashion Week, and on the beauty front, K-beauty has put Korea's beauty market on...

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Korean design talent Münn to show at LFWM

The British Fashion Council is continuing its partnership with Seoul Fashion Week to support British and Korean design talent by confirming that Münn will debut its spring/summer 2020 collection in London as part of the official London Fashion Week Men’s schedule. The partnership aims to present emerging designers by showcasing them directly to...