Seven Dials news and archive

Stetson to open debut UK flagship store

Heritage hat brand Stetson is opening its first UK flagship store in Seven Dials, Covent Garden in London in mid-February. Located at 58 Neal Street, the new store will span 1,165 square feet and will include an eclectic range of the brand’s signature styles, from its authentic Western wear to country-style outdoor fashion, timeless classics and...

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Retail

Seven Dials sees the return of annual Winter Festival

The three day shopping event, Seven Dials Winter Festival, has been celebrated in the West End of London. The event, which combines shopping, dining and culture saw a variety of in store offers from independent flagship brands at Seven Dials. 20 percent discount was available in stores such as Emin & Paul, Miller Harris, Coco de Mer, and...

Retail

Cow Vintage opens concept flagship store in Seven Dials

Independent British retailer Cow Vintage has opened a concept flagship store at 13 Shorts Garden in Seven Dials, marking its debut in London. The 1,847 square foot store carries Cow’s vintage fashion sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments. The store itself has also been fitted out...

Retail

Cult menswear label L’Estrange opens first flagship store

Cult menswear brand L’Estrange has opened its first flagship store at 19 Earlham Street in Seven Dials. The London-based brand has had a pop-up store in the neighbouring Neal Street since November 2019, but has now opened the permanent 1,000 square foot store to complement its expansion. The brand aims to simplify the male wardrobe by providing...

Fashion

Seven Dials partners with Zandra Rhodes

Covent Garden's Seven Dials has joined forces with fashion designer Zandra Rhodes to create an art installation in partnership with Camden Council. Rhodes has brought her signature pink to the installation's psychedelic designs, with pop-art paintings of flowers, arrows, swirls and thunderbolts inspired by the swinging 60s. Each piece of the...

Retail

#LoveNotLandfill taps charities and influencers for Seven Dials pop-up

Sustainable fashion campaign #LoveNotLandfill is teaming up with a variety of charities and fashion influences to champion pre-loved clothing with a Seven Dials pop-up store. Each influencer has chosen 500 pieces from their partner charity to be sold at the the pop-up which is open between 14 and 17 November at 47-49 Neal Street, with all...

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Retail

Fashercise to open first permanent store

Activewear e-commerce website Fashercise has confirmed that it is opening its first permanent UK store later this summer in London, following successful pop-ups around the city. The new 650 square foot Fashercise boutique will be located at 46 Monmouth Street in the Seven Dials area of Covent Garden and will act as the brand’s permanent store...

Retail

Pride pop-up store opens in Seven Dials in partnership with Mary Portas

A Pride pop-up store has opened at 53a Neal Street in Seven Dials in conjunction with Pride in London 2019. The creative agency of Mary Portas, star of the BBC2 show Mary Queen of Shops, curated the store in partnership with Pride in London. The space has a ‘street party’ theme and acts as both a traditional shop, as well as a space for the...