Shinola news and archive

How Shinola is using internet culture to reach new audiences

Shinola is turning to internet culture to launch its first automatic Duck watch, with a campaign starring four personalities from entertainment, comedy, music and online media. The campaign, launching Monday features Tefi Pessoa, Kareem Rahma of Subway Takes, Nems and Benton McClintock. Its premise is a rejection of constant productivity,...

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Detroit's Shinola debuts first brand campaign as Swiss rivals navigate a volatile year

As Swiss watch brands contend with a reshaped US tariff regime and supply disruptions stemming from the conflict in the Middle East, Detroit-based Shinola is making its most ambitious brand statement to date. On Tuesday, the company unveiled its first-ever overarching brand campaign, "Set The Pace," reintroducing the Runwell, the watch that...