Skims news and archive

Skims expands global reach with debut store in Mexico

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has opened its first permanent store in Mexico, located in the Artz Pedregal shopping centre in Mexico City. In a statement, Skims said the debut store in the country marks a “significant milestone” in its worldwide growth, as it continues to...

People

Skims appoints new president for EMEA region

Kim Kardashian’s shapewear brand Skims has named Robin Gendron as the first president for Europe, the Middle East and Africa (EMEA). Gendron joins the company from Michael Kors, where he has been for 15 years, the latter four in the role of EMEA president. His appointment at Skims was reported by Business of Fashion (BoF), to which Jens, Grede,...

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Business

Skims expand sports reach with volleyball partnership

Shapewear brand Skims, co-founded by Kim Kardashian and Jens Grede, is deepening its ties to sport with a new partnership with League One Volleyball (LOVB) in the US, capitalising on the popularity of volleyball being the number one team sport among girls in the US. In a statement, LOVB said that Skims would become its official loungewear,...

Fashion|In Pictures

Roberto Cavalli launches swimwear collaboration with Skims

Italian luxury fashion house Roberto Cavalli has unveiled a limited-edition swim collaboration with American bodywear brand Skims. Launching on June 27, the Roberto Cavalli Skims collection infuses the vibrant colours and exotic prints of the renowned Italian fashion house with Skims’ signature swimwear, chiffon cover-ups and accessories...

Featured

Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

Retail

Skims to open first UK flagship store in London

Skims is set to enter the UK retail market. Commercial business firm The Crown Estate has confirmed the signing of a one-year lease with Kim Kardashian’s shapewear brand for a site on Regent Street, London, set to open summer 2026. Little is currently known about what the store will entail over its 12,000 square feet span. The site will be the...

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Business

Coty: Skims acquires stake in SKKN by Kim

Coty Inc. has sold its shares in the SKKN by Kim brand. The US cosmetics company has sold its 20 percent stake in Kim Kardashian's cosmetics brand to Skims, Coty announced on Friday. Following the transaction, the shapewear provider co-founded by the media personality and businesswoman will combine the beauty and lifestyle ventures under one...

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Business

Nike shares rise after announcement of Skims partnership

Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...

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Business|Opinion

Nike and Skims could spell a new future for athleisure

Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...

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Business

Nike and Skims launch joint sportswear brand NikeSkims

The US sporting goods giant Nike Inc. and the shapewear brand Skims, co-founded by Kim Kardashian, unveiled a joint project on Tuesday. The two companies want to launch the new sportswear label NikeSkims together. The range will include training clothes, shoes and accessories for women. The label is set to celebrate its US premiere in spring The...

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Business

Unwrapping in 2025 – Eyebrow raising IPOs: From Shein’s controversy to Nordstrom’s private pursuit

The landscape of IPOs has twisted and turned over the last year as the market undergoes continued challenges. Yet, this landscape has seemingly not made the pursuit of a public listing any less appealing to those hoping to bolster their positioning. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue...

Retail|In Pictures

Skims unveils debut flagship store in New York City

Skims, the shapewear and swimwear brand co-founded by reality TV star Kim Kardashian, has opened its first flagship store in New York City on 5th Avenue. Described as a “significant milestone in the brand's ongoing retail evolution,” the flagship has been designed by design studio Rafael de Cárdenas, showcasing Skims’ distinctive design codes,...