Skims news and archive

Coty: Skims acquires stake in SKKN by Kim

Coty Inc. has sold its shares in the SKKN by Kim brand. The US cosmetics company has sold its 20 percent stake in Kim Kardashian's cosmetics brand to Skims, Coty announced on Friday. Following the transaction, the shapewear provider co-founded by the media personality and businesswoman will combine the beauty and lifestyle ventures under one...

BusinessFeaturedMember

Nike shares rise after announcement of Skims partnership

Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...

Business|Opinion FeaturedMember

Nike and Skims could spell a new future for athleisure

Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...

BusinessMember

Nike and Skims launch joint sportswear brand NikeSkims

The US sporting goods giant Nike Inc. and the shapewear brand Skims, co-founded by Kim Kardashian, unveiled a joint project on Tuesday. The two companies want to launch the new sportswear label NikeSkims together. The range will include training clothes, shoes and accessories for women. The label is set to celebrate its US premiere in spring The...

BusinessFeaturedMember

Unwrapping in 2025 – Eyebrow raising IPOs: From Shein’s controversy to Nordstrom’s private pursuit

The landscape of IPOs has twisted and turned over the last year as the market undergoes continued challenges. Yet, this landscape has seemingly not made the pursuit of a public listing any less appealing to those hoping to bolster their positioning. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue...

Retail|In Pictures

Skims unveils debut flagship store in New York City

Skims, the shapewear and swimwear brand co-founded by reality TV star Kim Kardashian, has opened its first flagship store in New York City on 5th Avenue. Described as a “significant milestone in the brand's ongoing retail evolution,” the flagship has been designed by design studio Rafael de Cárdenas, showcasing Skims’ distinctive design codes,...

FashionFeatured

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

Fashion|In Pictures

In Pictures: Kim Kardashian’s Skims unveils Dolce&Gabbana collaboration

Skims, the shapewear brand co-founded by reality star Kim Kardashian, has unveiled a new collaboration with Dolce&Gabbana aimed at merging the two brands’ respective identities through “body-enhancing looks”. Among the limited edition collection are reinvented Dolce&Gabbana silhouettes that appear with the Skims logo, as well as the luxury brand...

FashionFeaturedMember

Shapewear brand Skims partners with breast cancer foundation in awareness push

Skims, the 4 billion dollar valued shapewear company, has launched a breast cancer awareness campaign featuring actress Olivia Munn, marking a pivot towards health advocacy in its marketing strategy. The initiative, developed in partnership with Susan G. Komen Foundation, aims to promote early detection screening while driving commercial growth...

Retail|In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

FashionMember

Is Skims enabling Meta to 'spy' on its users?

Many consumers are unaware of the extent to which their online activities are being tracked or monitored without their knowledge or consent. E-commerce websites are eager to track user activity and browsing behavior to boost their sales. While some tracking, like storing cookies, is legal when consent is given, other forms of monitoring are not....

BusinessMember

On course for expansion: Skims prepares to enter the Netherlands

US underwear brand Skims is coming to the Netherlands and will soon be available in the country's fashion department store, De Bijenkorf. From 26 February, reality star and co-founder Kim Kardashian's underwear will be available in Rotterdam and Amsterdam as well as in the retailer's online store, De Bijenkorf announced in an interview with...