Skims news and archive

Skims unveils debut flagship store in New York City

Skims, the shapewear and swimwear brand co-founded by reality TV star Kim Kardashian, has opened its first flagship store in New York City on 5th Avenue. Described as a “significant milestone in the brand's ongoing retail evolution,” the flagship has been designed by design studio Rafael de Cárdenas, showcasing Skims’ distinctive design codes,...

FashionFeatured

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

Fashion|In Pictures

In Pictures: Kim Kardashian’s Skims unveils Dolce&Gabbana collaboration

Skims, the shapewear brand co-founded by reality star Kim Kardashian, has unveiled a new collaboration with Dolce&Gabbana aimed at merging the two brands’ respective identities through “body-enhancing looks”. Among the limited edition collection are reinvented Dolce&Gabbana silhouettes that appear with the Skims logo, as well as the luxury brand...

FashionFeatured

Shapewear brand Skims partners with breast cancer foundation in awareness push

Skims, the 4 billion dollar valued shapewear company, has launched a breast cancer awareness campaign featuring actress Olivia Munn, marking a pivot towards health advocacy in its marketing strategy. The initiative, developed in partnership with Susan G. Komen Foundation, aims to promote early detection screening while driving commercial growth...

Retail|In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

Fashion

Is Skims enabling Meta to 'spy' on its users?

Many consumers are unaware of the extent to which their online activities are being tracked or monitored without their knowledge or consent. E-commerce websites are eager to track user activity and browsing behavior to boost their sales. While some tracking, like storing cookies, is legal when consent is given, other forms of monitoring are not....

Business

On course for expansion: Skims prepares to enter the Netherlands

US underwear brand Skims is coming to the Netherlands and will soon be available in the country's fashion department store, De Bijenkorf. From 26 February, reality star and co-founder Kim Kardashian's underwear will be available in Rotterdam and Amsterdam as well as in the retailer's online store, De Bijenkorf announced in an interview with...

BusinessFeatured

Hollywood, Skims and accountability: Top 11 US stories for 2023

There is no denying that 2023 has been a turbulent year for the US fashion market, as declining consumer confidence continued to take hold of the region and impact wider sales. No matter, while some large-scale conglomerates attempted to build up their defences through turnaround strategies, there were some positives for the industry, namely in...

Fashion|In Pictures Featured

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion

Skims claims to have reinvented the pushup bra

Skims, the Kim Kardashian co-founded underwear brand, has introduced what it calls a groundbreaking pushup bra, redefining lingerie with innovative design. The bra, named the "Ultimate Bra," was created using advanced techniques like 3D scans of a multitude of different shapes and eschew the single foam pad from conventional push-up bras,...

BusinessFeatured

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Retail

Skims to open permanent retail stores

Shapewear brand Skims, co-founded by celebrity entrepreneur Kim Kardashian, is set to pursue an ambitious retail expansion strategy with the planned opening of its first permanent stores in 2024. According to Bloomberg, the company aims to inaugurate its flagship store in Los Angeles during the first half of the year, followed by a subsequent...