Skiwear news and archive

Perfect Moment opens first seasonal European store in the Alps

Skiwear brand Perfect Moment is continuing on its retail expansion, this time with the opening of its first seasonal store in Europe. The new location is within the Alps ski resort, Kitzbühel, in Tirol, Austria, where special in-store events will aptly tie into the surroundings. The store itself will house select items from the company’s...

Fashion|In Pictures

Guess showcases ski collection with a high-altitude fashion show

Fashion and lifestyle brand Guess unveiled its winter ski capsule collection with a high-altitude fashion show at the recently relaunched Glacier 3000, a ski resort destination in Switzerland. The show saw more than 20 models showcasing the Guess skiwear collection while walking along the iconic Peak Walk, the only suspension bridge in the world...

People

Perfect Moment appoints Rosela Mitropoulos as head of business development

Skiwear brand Perfect Moment has named Rosela Mitropoulos head of business development, a new position through which she will lead the development and execution of the company’s global sales strategy. Mitropoulos brings to the brand 15 years of experience in the fashion industry, and will now oversee its continued efforts in wholesale, online...

FashionFeatured

Boss launches ski range as luxury brands eye growing winter sports market

The luxury ski apparel market is witnessing renewed attention as Boss becomes the latest premium brand to expand its winter sports offering, signalling growing confidence in the category's commercial potential. The German luxury house has unveiled a comprehensive ski capsule collection, marking a strategic push into a segment that industry...

Business

UK skiwear brand Perfect Moment opens first US-based warehouse

Ahead of opening its first store in the US, skiwear label Perfect Moment has now unveiled its first US-based warehouse and distribution centre as it looks to continue cementing its presence in the region. Located in Dallas, Texas, the fulfilment centre is being operated in partnership with Quiet Platforms and is designed to better optimise order...

Business|Interview Featured

From H&M game changer to Elho ‘re-founder’: Donald Schneider's creative masterplan

Even a brief glance at the vita of Donald Schneider, founder and creative director of Donald Schneider Studio, reads like a chapter out of fashion history. The Swiss-born creative, who doesn’t quite identify with the title of an art director – a term that doesn’t come close to describing the breadth of his work – made his mark in New York in the...

Retail

Skiwear brand Perfect Moment to open first retail store in New York

Perfect Moment is embarking on a new journey through what is to be its first ever retail store, located in the SoHo district of New York City. The luxury skiwear and lifestyle brand is planning to open the site at 42 Crosby Street in October, where it will celebrate its AW24 womenswear collection. The seasonal store, which will remain open...

Business

Skiwear label OOSC Clothing secures 1.4 million pounds in government funding

Skiwear brand OOSC Clothing has snapped up a 1.4 million pound export finance package with HSBC UK through the government’s credit agency, UK Export Finance (UKEF). The deal aims to support OOSC in expanding its presence into key markets such as the European Union (EU), the US, Canada, Australia and New Zealand through distributors like Asos,...

Retail

Revolve opens Aspen pop-up for ski season

Revolve is taking to the mountains for its latest seasonal pop-up, with the opening of a limited time concept store in the heart of Aspen, Colorado. The location, scheduled to run until March 17, 2024, will house a selection of pieces from the winter collections of Revolve and its complementary segment, Fwrd, marking the first time that...

Business

DKNY Tech launches first skiwear collection

DKNY Tech has unveiled its first collection of skiwear as it looks to tap into the continued stability of the winter sports market. A total of 30 pieces make up the line, including “body-contoured ski suits” and flared ski pants treated with a water-repellent finish, each made with what the brand says is “recycled fill”. In addition to this, the...

Fashion

Perfect Moment launches rental offering with My Wardrobe HQ

Luxury skiwear fashion brand Perfect Moment is launching a rental offering powered by My Wardrobe HQ. Launching today, September 11, the rental offering will help new and existing customers take a more conscious approach to their ski apparel at a more accessible price point. The rental edit is available via the Perfect Moment website and offers...

Fashion

Moncler reboots Grenoble brand as High Performance collection

Moncler is re-branding its decade old Grenoble collection as a high performance brand. The directional move is featured in a new short film featuring skier Richard Permin, a Moncler brand ambassador. Shot in Chile by Jona Lindstroem, Mr Permin can be seen navigating the ski slopes in uber challenging conditions, wearing high performance and...