Sleepwear news and archive

Petite Plume names first-ever president

American luxury sleepwear and lifestyle brand Petite Plume has appointed Irina Topuria as its first-ever president to oversee the company’s strategic growth, operations, and expansion, as it enters its next phase of scaling. Topuria joins the sleepwear brand from Fleur du Mal, where she served as president and led the direct-to-consumer luxury...

Retail

Stripe & Stare to open first-ever brick-and-mortar store

British lingerie brand Stripe & Stare, which has become known for its comfort-led underwear, is opening its first-ever retail space on London’s King’s Road this month. The pop-up will be run from February 7 to June 8 and forms part of the lingerie brand’s broader approach to physical retail, designed to complement its e-commerce business, while...

Featured

Business|Interview

Peter Alexander on expanding his pyjamas brand internationally

Australian premium sleepwear and lifestyle brand Peter Alexander has been in the UK for just over a year. Since its online launch, the sleepwear and gifting brand, a household name in its home country and New Zealand, has opened three stores in London and Kent, and is fast becoming a high street staple. What started with a 3,000 Australian...

Fashion|In Pictures

Kurt Geiger unveils lingerie and sleepwear collection with Dora Larsen

British footwear and accessories brand Kurt Geiger has unveiled its first-ever collaboration with colourful lingerie, swimwear and sleepwear brand Dora Larsen. The limited-edition capsule collection reimagines Kurt Geiger’s signature rainbow palette through the lens of Dora Larsen’s soft, feminine aesthetic with exclusive lingerie and sleepwear...

Featured

Fashion

Australian brand Peter Alexander is expanding to the UK

Peter Alexander, the premium sleepwear and lifestyle brand from Australia, will launch online in the UK at the end of October, followed by three standalone store openings in November. The Peter Alexander brand, founded nearly 40 years ago, is a household name in Australia and New Zealand, where it operates more than 135 stores, and is known for...

Fashion

Coofandy and Ekouaer to make New York Fashion Week debut

Menswear brand Coofandy and women's sleepwear label Ekouaer will debut at New York Fashion Week to kickstart its global expansion. The two brands will host a joint catwalk showcase at Cipriani 25 Broadway on September 8, including 40 looks from Coofandy and 20 womenswear looks from Ekouaer. This will include looks designed by Italian graphic...

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Business|Interview

Peachaus’ founder on setting a new precedent for lingerie and business

At a time when the industry has never been faster, the cry for a much needed change is becoming ever present. “People are beginning to set a new standard,” confirmed Gillian Ridley Whittle, the founder and CEO of UK-based lingerie, sleepwear and loungewear label, Peachaus. In fact, it was Whittle’s own relationship with the industry that led her...

Fairs

New lingerie trade show launching in London

The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...

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Fashion|In Pictures

Hackett London unveils collaboration with David Gandy Wellwear

Hackett London has unveiled a luxury lounge and sleepwear collection in partnership with fashion and lifestyle brand David Gandy Wellwear as it continues to expand its offering to cater for “off-duty moments of daily life”. The 12-piece collection of lounge and sleepwear merges Hackett London’s modern take on classic, traditional menswear with...

Fashion|In Pictures

Barbie gets her own luxury sleepwear with Karen Mabon

Luxury sleepwear designer Karen Mabon has unveiled a limited-edition collaboration with fashion doll Barbie. The six-piece collection draws upon some of the most recognisable Barbies from throughout the years, including paying homage to the original ‘1959’ Barbie with the poolside print, taking inspiration from her instantly recognisable chevron...

Retail|In Pictures

Tekla opening its first store in Copenhagen

Danish label Tekla, known for its functional and elevated homeware and sleepwear, is opening its first retail store in Copenhagen on April 22. The 2,152 square foot store, located on Vognmagergade in the heart of Copenhagen, where Tekla launched in 2017, features a curated selection of Tekla products and in-store exclusives, such as boxers,...

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Business

Aerosoles expands into sleepwear through new licensing agreement

Footwear brand Aerosoles has taken its first steps into the sleepwear category through a new licensing agreement with United Intimate Group. The deal will see the supplier distribute women’s sleepwear, robes and intimate apparel as part of Aerosoles’ goal to establish itself as a global lifestyle brand. The move links to a strategy implemented...