Sneakers news and archive

Allbirds launches the world’s first polycotton recycled sneaker

US footwear brand Allbirds has unveiled a new collection that “remixes trash into treasure” with the first-ever footwear made from textile-to-textile recycled materials from polycotton waste. The sneakers have been developed in partnership with Blumaka, a leader in converting recycled foam into world-class footwear products, and Circ, an...

Fashion|In Pictures

Zendaya unveils first co-created footwear with On

Actress Zendaya has debuted her first-ever co-designed shoe with Swiss premium sportswear brand On, with which she has been a brand partner since June 2024. Zendaya enlisted her longtime stylist, Law Roach, in the design project with On to reimagine the running brand’s Cloudzone silhouette with a “bold update”. Her sneaker, named the ‘Cloudzone...

Fashion

Hoka and MAAP collaborate on hybrid running and cycling shoe

Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....

Featured

Fashion|Interview

Sustainable sneakers: Materials, production, and the future of footwear

The footwear sector, including sneakers, is incorporating sustainability initiatives, as these products are now a constant in fashion collections and are increasingly worn for various occasions. Sneakers are the focus of research and experimental projects by material producers for sustainable, recyclable, or partially recyclable components....

Member

Business

Asics Corporation to open dedicated production base for Onitsuka Tiger

Japanese sportswear group Asics Corporation has confirmed that its domestic shoe manufacturing facility in Japan, through its wholly owned subsidiary, Sanin Asics Industry Corporation, will be renamed the Onitsuka Innovative Factory Corporation, from January 1, 2026. Asics stated in a press release that the facility would be transformed into a “...

Fashion

New sneaker brand Solk unveils its first biocircular shoe

After developing millions of shoes for global brands such as Adidas, On Running, Helly Hansen and Zara, David Solk and Irmi Kreuzer decided to launch their own brand, combining comfort, style and responsibility. At the Global Fashion Summit, which also addressed the rights of nature, they presented their first model, the ‘Fade 101’ sneaker,...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

Fashion

End turns to vintage Mizuno model for latest anniversary collaboration

Fashion retailer End has selected Mizuno's Wave Rider 10 for its latest collaboration, highlighting how retailers are increasingly mining overlooked athletic archives to create exclusive partnerships that bypass the saturated market for contemporary sneaker releases. Originally launched in 2007, the Wave Rider 10's shock absorption technology...

Retail

JAK launches in the UK with Selfridges

Portuguese premium sneaker brand JAK is making its UK debut exclusively with luxury department store Selfridges in London. Founded in Lisbon, JAK has built a following across Europe for its high-quality leather sneakers utilising ethically sourced materials. Until now, the brand was direct-to-consumer, and the partnership with Selfridges marks...

Fashion|In Pictures

Gabriela Hearst launches its first sustainably made sneaker

Luxury fashion brand Gabriela Hearst has launched its first sustainably crafted sneaker, featuring materials that have a lower impact on the environment. The Ohio, which debuted on the catwalk during Gabriela Hearst’s spring/summer 2025 show, has been designed to reflect the brand’s foundations in quality and craftsmanship while lowering its...

Fashion|In Pictures

New Balance expands ‘Made in UK’ collection

American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...

Fashion

Karhu launches US resale programme

Finnish athletic footwear brand Karhu has launched a US resale programme powered by Archive, the technology platform that powers resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance, and Dr. Martens. The resale programme is called Karhu Renewed and has been designed to extend the lifecycle...