Sneakers news and archive

JW Anderson unveils collaboration with Diadora

British fashion and lifestyle label JW Anderson, from designer Jonathan Anderson, has unveiled its first collaboration with Diadora, the heritage Italian sportswear and footwear brand. The collaboration focuses on Diadora’s ‘Equipe’ trainer, first created by the Italian brand in 1975 for elite running athletes. Anderson has reimagined this...

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Business

US footwear sales reports “modest” Q1 growth

Rising prices and a strengthening in the performance segment delivered “modest” growth across the US footwear industry in the first quarter of 2026. Circana’s Retail Tracking Service data show that total US footwear sales increased by 1 percent in Q1 versus the same period last year, while overall units sold declined, and higher average selling...

Fashion

Streetwear brand Hoodrich to launch footwear in the US

British streetwear brand Hoodrich, founded by Jay Williams from his bedroom in Birmingham, is launching its inaugural footwear collection in the US exclusively with JD Sports, in partnership with the Eastman Group, a global footwear and apparel licensing company. Hoodrich, which became part of the Iconix International group in November 2023, has...

Fashion

Jack Draper adds another fashion partnership with Axel Arigato

Tennis star Jack Draper, currently the UK’s number one-ranked tennis player, continues to be one of the sport's most marketable athletes after announcing a new sneaker partnership with Swedish footwear brand Axel Arigato. The move marks Axel Arigato’s first collaboration with an athlete, as part of the Swedish brand’s strategy to expand its...

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Business

Sean Wotherspoon invests in sneaker marketplace Klekt

Klekt, Europe’s sneaker and street culture marketplace, has announced that American sneaker designer, collector, and entrepreneur Sean Wotherspoon has invested in the platform, which was acquired by Belfast-based fashion technology firm Responsible in November 2025. In a statement, Klekt said that Wotherspoon would be investing an undisclosed...

Fashion|In Pictures

Adidas Originals to launch Molly-Mae collaboration on April 9

The footwear collaboration between sportswear brand Adidas and British influencer Molly-Mae Hague, teased in January, has been unveiled and will feature limited-edition versions of the brand’s Adidas Originals Superstar II and Samba silhouettes. In a statement, Adidas said that the partnership builds on the sportswear brand’s longstanding...

Fashion

Goat Group launches new affordable sneaker platform

Goat Group, the global platform for sneakers, apparel and accessories, which includes Alias, Flight Club, Goat and Grailed, is targeting a “broader consumer” with the launch of Sneakers.com, an affordable platform, where the average price point is just 70 US dollars. In a statement, Goat Group said that Sneakers.com e-commerce concept has been...

Fashion

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

Fashion|In Pictures

Completedworks teams up with Asics to launch its first-ever sneaker

London-based jewellery and accessories brand Completedworks, which has become a firm favourite during London Fashion Week for its immersive presentations, has unveiled its first-ever sneaker design in collaboration with Japanese sportswear brand Asics. The collaboration is part of Asics SportStyle’s ‘Crafts for Mind’ programme, a non-profit...

People

Brooks Running creates vice president of footwear product strategy role

Brooks Running, the American running footwear, apparel, sports bras, and accessories brand, has appointed former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy to accelerate its focus on performance footwear. In a statement, Seattle-based Brooks Running said that the newly created role would see...

Retail|In Pictures

Hoff opens new London flagship in Covent Garden

Spanish sneaker brand Hoff has opened its newest flagship store at 124 Long Acre, Covent Garden in London, ahead of additional international openings this quarter in Mexico and Amsterdam, the Netherlands. The new store marks Hoff’s second and largest London location, adding to its Regent Street store, and represents the brand’s first major...

Fashion|In Pictures

Adidas unveils Bad Bunny’s first-ever signature shoe

Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...