Soorty news and archive

Soorty introduces collagen-infused jeans

Denim manufacturer Soorty introduces collagen-infused jeans, blending advanced technology, wellness science, and denim craftsmanship. The innovative fabric was unveiled at the past Kingpins trade show and utilises Umorfil technology, a state-of-the-art material enriched with collagen peptides derived from wasted fish scales, a byproduct of the...

FashionMember

Soorty and Left Hand Twill collaborate on responsible, digital denim collection

Pakistan denim company Soorty has partnered with the founder of Left Hand Twill to launch a responsibly designed denim collection inspired by vintage styles. Left Hand Twill, a vintage buying and selling company, was launched by Soloman Russell as a denim-centred retailer that offers an alternative to buying new clothing, with the hope of...

FashionFeaturedMember

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

BusinessFeaturedMember

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

Fairs

Kingpins to name top 10 most sustainable products at shows

Organizers of denim trade fair Kingpins have announced a new initiative to help buyers and brands identify the most sustainable products at the shows. The new Kingpins’ Most Sustainable Products (MSP) initiative will choose ten of the most sustainable products at each of its Amsterdam shows as decided by two denim industry experts, Miguel...

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What the future of denim looks like according to industry experts

Amsterdam - The Kingpins trade fair is back in Amsterdam from 10 to 11 April, bringing together industry professionals and showcasing the latest trends and innovations to hit the world of denim. As a fashion staple, denim continues to transcend gender, age, and class, and remains one of the fashion industry’s most versatile, durable and sought...