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Diversifying buyers, shifting priorities: Source Fashion scales up to meet evolving sourcing demands

“We’re still in toddler territory,” Source Fashion director, Suzanne Ellingham, jokingly said when asked about the event’s milestones. Now in its third year, the trade fair is moving into the bigger venue of The Grand Hall in Olympia London. The move reflects the 30 percent year-on-year growth experienced since its inception in 2023. Despite...

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