Sports Direct news and archive

Frasers Group launches retail media network Elevate

British retail group Frasers Group Plc has launched a new retail media network. Dubbed Elevate, the network is based on the group’s first-party data. It is designed to help brand partners reach consumers through highly personalised advertising, Frasers announced on Tuesday. With the newly launched platform, Frasers aims to enable brands to...

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Frasers Group to launch Sports Direct in ANZ region with Accent Group

Frasers Group has secured a 25-year strategic retail agreement with Accent Group that will see its sportswear retailer, Sports Direct, launch across Australia and New Zealand. The company said it is planning to open 100 stores in the region, with further opportunities among other retail and business segments to be potentially explored in the...

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Frasers Group to bring Sports Direct stores to India, four new Southeast Asian markets

British retail giant Frasers Group and Indonesian departmental store operator MAP Active have announced the expansion of their partnership to launch the Sports Direct brand and retail stores across five new markets in southeast Asia and India. In the long term, the ambitious growth plan is set to include opening over 350 stores in the region. To...

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Frasers Group to make another bid for Norway’s XXL ASA

Frasers Group is once again pursuing XXL ASA. The company issued a statement via the Oslo Stock Exchange to confirm that it was to make a mandatory offer for the remaining shares of the Norwegian sportswear retailer. As part of a fully underwritten rights issue announced by XXL in January, Frasers will be granted just under 28.8 million...

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Frasers Group to cut 30 percent of design and editorial roles

Frasers Group, the parent company of Sports Direct and Flannels, is said to have entered into a consultation with staff in its design and editorial teams as part of its latest restructuring. A spokesperson for the company confirmed the news to Retail Gazette, to which they said that 30 percent of employees in the affected teams will be impacted....

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Frasers Group partners with GMG to bring Sports Direct to MENA region

British retail giant Frasers Group has struck up a 10-year strategic retail partnership with GMG, a retail and distribution company that will be tasked with bringing the Sports Direct brand to the Middle East and North Africa (MENA) region. Through the deal, GMG and Frasers will work on driving “significant growth opportunities, harnessing the...

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Frasers Group reports decline in sales and profits in the first half of the year

The British retail group Frasers Group Plc has closed the first half of the 2024/25 financial year with losses in sales and earnings. The company also lowered its profit forecast for the current year on Thursday. In the 26 weeks up to October 27, group sales amounted to 2.54 billion British pounds (3.07 billion euros), a decrease of 8.3 percent...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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Frasers Group CEO hails ‘break-out year’ as profits jump 13.1 percent

British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...

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Fashion|In Pictures

A summer of sports kicks off with Euro 2024, here are the campaigns to know

This summer is set to be one of the books in the world of sports, with the Paris Olympics on the horizon and UEFA Euro 2024 kicking off today in Germany. As such, there has been an influx of football-related campaigns from both sportswear brands and fashion retailers alike, celebrating the highly anticipated European tournament, with many of the...

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Frasers Group loses appeal against NUFC regarding replica kits

In the latest development of Sports Direct against Newcastle United Football Club (NUFC), the Frasers Group-owned retailer has failed in its bid to appeal a decision made regarding the supply of the football club’s replica kit. Sports Direct had requested for the UK’s Court of Appeal to reassess the Competition Appeal Tribunal’s decision to not...

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Sports Direct fails to secure injunction against Newcastle United over replica kits

Mike Ashley’s Sports Direct has been unable to secure an injunction against Newcastle United Football Club (NUFC) that would have allowed the retailer to sell the club’s replica kits for the 2024/25 season. The sportswear retailer filed a complaint against NUFC with the Competition Appeal Tribunal during March, in which it had alleged that the...