Sports Direct news and archive

Frasers Group rescues tech retailer eBuyer from administration

Sports Direct-owner Frasers Group has acquired British tech retailer eBuyer out of administration. Media reports had initially suggested that administrators at FRP Advisory were appointed by eBuyer to oversee the process, resulting in the closure of its e-commerce store. With Frasers stepping in, however, the site is now live again. The...

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Frasers Group FY25 results: Profit up despite revenue dip

Frasers Group PLC today announced its full-year financial results for the 52 weeks ended April 27, 2025, highlighting another year of profitable growth and progress against its Elevation Strategy. The Group reported an adjusted profit before tax of 560.2 million pounds, marking a 2.8 percent increase year-on-year. Despite a 7.4 percent decrease...

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Frasers Group expands retail presence with Store in Dundee

Frasers Group is opening a new store in Dundee The British retail giant has opened a new store in the Frasers-owned Overgate Shopping Centre, the Group revealed on Friday. The new ‘concept store’ in the Scottish city is located in a former Debenhams unit and brings together sport, premium fashion, lifestyle, and beauty under one roof. Spanning...

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Frasers Group launches retail media network Elevate

British retail group Frasers Group Plc has launched a new retail media network. Dubbed Elevate, the network is based on the group’s first-party data. It is designed to help brand partners reach consumers through highly personalised advertising, Frasers announced on Tuesday. With the newly launched platform, Frasers aims to enable brands to...

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Frasers Group to launch Sports Direct in ANZ region with Accent Group

Frasers Group has secured a 25-year strategic retail agreement with Accent Group that will see its sportswear retailer, Sports Direct, launch across Australia and New Zealand. The company said it is planning to open 100 stores in the region, with further opportunities among other retail and business segments to be potentially explored in the...

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Frasers Group to bring Sports Direct stores to India, four new Southeast Asian markets

British retail giant Frasers Group and Indonesian departmental store operator MAP Active have announced the expansion of their partnership to launch the Sports Direct brand and retail stores across five new markets in southeast Asia and India. In the long term, the ambitious growth plan is set to include opening over 350 stores in the region. To...

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Frasers Group to make another bid for Norway’s XXL ASA

Frasers Group is once again pursuing XXL ASA. The company issued a statement via the Oslo Stock Exchange to confirm that it was to make a mandatory offer for the remaining shares of the Norwegian sportswear retailer. As part of a fully underwritten rights issue announced by XXL in January, Frasers will be granted just under 28.8 million...

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Frasers Group to cut 30 percent of design and editorial roles

Frasers Group, the parent company of Sports Direct and Flannels, is said to have entered into a consultation with staff in its design and editorial teams as part of its latest restructuring. A spokesperson for the company confirmed the news to Retail Gazette, to which they said that 30 percent of employees in the affected teams will be impacted....

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Frasers Group partners with GMG to bring Sports Direct to MENA region

British retail giant Frasers Group has struck up a 10-year strategic retail partnership with GMG, a retail and distribution company that will be tasked with bringing the Sports Direct brand to the Middle East and North Africa (MENA) region. Through the deal, GMG and Frasers will work on driving “significant growth opportunities, harnessing the...

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Frasers Group reports decline in sales and profits in the first half of the year

The British retail group Frasers Group Plc has closed the first half of the 2024/25 financial year with losses in sales and earnings. The company also lowered its profit forecast for the current year on Thursday. In the 26 weeks up to October 27, group sales amounted to 2.54 billion British pounds (3.07 billion euros), a decrease of 8.3 percent...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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Frasers Group CEO hails ‘break-out year’ as profits jump 13.1 percent

British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...