Sportswear news and archive

From track to runway: Why running now drives fashion

For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...

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Le Coq Sportif: A high-stakes battle to save the French icon

The future of Le Coq Sportif hangs in the balance over the coming weeks. Placed in receivership since November 2024, the historic sportswear brand, official outfitter of the French delegation for the Paris 2024 Olympic Games, has attracted interest from two potential buyers. One, backed by the French government, appears best positioned to ensure...

Business

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

Fashion

Celine’s new pilates collection is the latest intersection of high-end luxury and sports

A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...

Fashion|In Pictures

Fila unveils capsule collection with Hailey Bieber

Sportswear brand Fila has unveiled a capsule collection with its global ambassador Hailey Bieber, American model and founder of skincare brand Rhode. The 13-piece Fila x Hailey for spring/summer 2025 fuses sport heritage with contemporary style and has been “designed with Hailey’s effortless sensibility,” adds Fila in the press release. The...

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Sportswear brands face new crossroads as growth slows and consumer habits change

After several years of strong performance, the global sportswear and sporting goods industry is entering a period of tempered growth, with annual expansion projected to ease from 7 percent between 2021 and 2024 to 6 percent through 2029, according to McKinsey’s Sporting Goods 2025—The New Balancing Act report. This moderation — particularly...

People

Lululemon names Lewis Hamilton is latest ambassador

Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....

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Galaxy Universal and Batra Group to lead Reebok operations

Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...

Fashion|In Pictures Featured

Adidas unveils new elevated, premium line, A-Type

German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...

BusinessMember

Nike licensee Zelus Sport secures new investment

Zelus Sport, the exclusive global licensee for Nike’s Team Sports division, has secured a new investment from London-based buyout firm Sullivan Street Partners. The latter intends to help accelerate and support Zelus’ “ambitious growth plans” to strengthen its position in the sports apparel market. In the announcement, Sullivan Street said that...

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Castore expands partnership with GXO to support logistics globally

British sports performance brand Castore has expanded its partnership with pure-play contract logistics provider GXO Logistics to operate warehousing and transportation in the UK, US, and Europe. Castore has been working with GXO since April 2024 in the UK, distributing teamwear to a variety of sporting teams, including Oracle Red Bull Racing,...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...