Authentic Brand Group (ABG) has signed a new deal with AI Boom Marine (ABM) enabling the company to become the operating partner for Reebok in the GCC, the Middle East and North Africa. The agreement will include footwear for men, women and kids, as well as activewear and sportswear for men and women. As part of the deal, ABM will partner with...
19 hours ago
Sportswear giant Adidas has announced plans to hire more than 2,800 employees across 47 countries throughout 2022. More than 900 of these positions will be for the company’s retail stores, while 500 places will be available in the areas of digital, IT, data and analytics. It will also be looking to hire in the area of sustainability, for which...
27 Jan 2022
Sportswear giant Nike has announced the promotion of Ann Miller to executive vice president and general counsel, effective February 17. Miller, a 14 year veteran of the company, will succeed Hilary Krane, who has decided to retire after 12 years at the company. In a statement, Nike’s president and CEO, John Donahoe, said on Miller’s appointment:...
UK rental platform Hirestreet has announced a new partnership with activewear retailer Decathlon, which will see the sporting goods giant begin offering skiwear and outerwear for rent. A total of 18 different styles will be available through the Hirestreet site’s edit, including high-performance ski and hiking jackets and trousers for women. The...
24 Jan 2022
German fashion brand Boss has introduced a new logo design as it announced a four-year partnership with the Austrian Hahnenkamm Races, seeing the label return to the skiing sponsorship arena after a long break. The partnership was present at the event that took place January 21 to 23, where the new Boss branding was also on display, featuring a...
American design house Ralph Lauren has unveiled a sustainably-minded, temperature-responsive outfit for Team USA’s Winter Games Opening Ceremony look. Designed using the house’s newest textile innovation, Intelligent Insulation, garments hold the possibility of transitioning through three seasons and from indoor to outdoor. The feature has been...
21 Jan 2022
Premium sportswear brand Castore has announced a strategic partnership with British motor racing circuit Silverstone. The new partnership will see Castore becoming the team wear supplier for Silverstone and launch a new e-commerce store for the motor circuit, which will feature exclusive merchandise collections, including the Castore x...
20 Jan 2022
Premium brand Lacoste has said that it will be reviewing the events surrounding Novak Djokovic’s debacle in Australia. The Serbian tennis star was deported on Sunday ahead of the Australian Open after the country’s authorities cancelled his visa for the second time. Djokovic, who is unvaccinated, lost out on a court bid to overturn the decision...
18 Jan 2022
As of the 2022 Australian Open Tennis Tournament, Ralph Lauren has unveiled its Rlx Clarus Polo Shirt, developed using innovative sustainability methods that highlight the company’s commitment to the area. The shirt utilises a first-to-market patented platform, developed by sustainable material start-up Natural Fiber Welding (NFW), that...
14 Jan 2022
Lululemon has confirmed that it will launch its first-ever tennis collection this spring, as it names US Open 2021 runner-up Leylah Fernandez as its newest ambassador. The Canadian tennis star will wear Lululemon on-and-off the court starting at the upcoming Australian Open, running from January 17 to 30. Lululemon added that Fernandez would put...
12 Jan 2022
Brand development and marketing company Authentic Brands Group (ABG) has signed a long-term licence agreement with Tristate Holdings Limited, enabling the firm to become the core licensee and operator for Reebok in China, Hong Kong, Macau and Taiwan. Already a longstanding ABG partner, the deal expands Tristate’s current relationship with the...
7 Jan 2022
Italian fashion brand Moncler Grenoble has unveiled a special-edition capsule for winter 2022, presented by actress and singer Victoria Song through a visual campaign. Gender-neutral layering options, long-sleeved tops, pullover sweaters and fleece-lined hoodies consist of sleek monochrome palettes that contrast with pops of colour. Accessories...
6 Jan 2022
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.