Sportswear news and archive

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

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Business

Lululemon accuses Costco of IP infringement in new lawsuit

Lululemon has filed a lawsuit against Costco Wholesale Corp. accusing the wholesale retailer of infringing on its intellectual property (IP). According to the Canadian sportswear giant, Costco is selling knockoffs of six of its signature products, including its Scuba hoodies and sweatshirts and ABC pants. In the 49-page lawsuit, filed with a...

Retail|In pictures

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Retail

JD Sports opens first Canadian flagship store

JD Sports is venturing further into Canada with the opening of its first flagship store in the region. The British sportswear giant has selected Vancouver’s Robson Street for the launch, which continues to build on its ongoing North American growth strategy. JD already operates 33 stores across Canada, yet it has aspirations to grow this number...

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Fanatics enters Middle East, opens office in Qatar

US digital sports platform Fanatics has entered the Middle East, opening a new office in Doha, Qatar, which will serve as a “hub for operations” in the region. The move comes on the back of the company signing a partnership with the State of Qatar in February, which included the country’s sponsorship of Fanatics Fest. It builds on Fanatics’...

Fashion

Adidas extends partnership with Juventus football team by 10 years

German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...

Retail

Arc’teryx to open first Manchester flagship

Technical outerwear brand Arc’teryx is strengthening its foothold in Europe with the opening of a flagship store in Manchester on July 10. Located at 6 New Cathedral Street, the two-storey, 567-square-metre space represents more than a retail expansion, it is a strategic pivot into one of the UK’s most dynamic urban-outdoor ecosystems, just 25...

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Fashion|Interview

Bikkembergs relies on football trend and sneaker collab for brand revitalisation and market expansion

Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...

Retail

JD Sports opens third US flagship store on Las Vegas Strip

British sportswear retailer JD Sports has unveiled its third US flagship store on the Las Vegas Strip, cementing its presence in a region in which it has enacted a growth and connection strategy. The 29,000 square foot flagship store houses the brand’s signature retail experience, including a curated product mix from global sportswear brands....

Fashion

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

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Lululemon to source 20 percent of fibre needs through Samsara Eco

Canadian sportswear, footwear and accessories brand Lululemon Athletica Inc. has entered into a 10-year agreement with Australian recycling company Samsara Eco. Through this partnership, Lululemon aims to source approximately 20 percent of its future nylon and polyester needs from Samsara's circular materials. The agreement forms part of...