Sportswear news and archive

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Business

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

Fashion

StockX 2025 Trends: Asics remains market leader, football jerseys and coveted collabs dominate

The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In ‘Big Facts: 2025 Trends’, which covers data over the quarter July 1 to September 30, as well as for the year to October, StockX said Asics’ growth continued, with quarterly sales for the footwear brand growing 45...

Retail

On Running makes retail debut in South Korea with two stores

On has announced the opening of its first retail stores in South Korea. The Swiss sportswear giant has launched in the region with two locations in the capital, Seoul. According to the company, the decision to enter South Korea’s retail market comes on the back of “sustained momentum in the APAC region”, and thus mark the brand’s next phase of...

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Fairs|CEO interview

From Munich to Amsterdam: An inside look at ISPO's overhaul

The German sportswear industry has seen much discussion about the domestic trade fair landscape in recent days, particularly as news spread of ISPO's plans to leave Munich. The restructuring, carried out by a newly formed joint venture between Messe München GmbH (MMG) and British trade fair organiser Raccoon Media Group, will see the sporting...

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Retail

Textiles: Why Korean giant Sae-A is betting on nearshoring in El Salvador and the US

By bringing its production closer to the US market, the group is focusing on responsiveness and logistical control, while reducing its dependence on Asian supply chains. The move is indicative of a broader shift. The global textile industry is refocusing on proximity and industrial resilience. Global player consolidating its regional base...

Fairs

Ispo to take place in Amsterdam in 2026

Ispo will move to Amsterdam in 2026, with the final Munich event taking place at the end of November next year. The trade fair for the sporting goods, outdoor and winter sports industry will begin a new chapter in 2026, announced the Raccoon Media Group on Tuesday. The company, responsible for trade fairs like The International Running Expo in...

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Business|Interview

Scaling Europe, reshaping production: Unspun co-founder and new board member talk growth plans

Apparel technology innovator Unspun is stepping up its global ambitions, bringing Chris Blakeslee, former CEO of Gap-owned brand Athleta, onto its board of directors. The move comes as the firm looks to scale its low-waste, 3D weaving technology across Europe as part of its next phase of growth. With this, Unspun is looking to disrupt the...

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Business

Gymshark taps Dick’s Sporting Goods as first US wholesale partner

Gymshark has established an agreement with Dick’s Sporting Goods, making the company the first US retailer to secure a wholesale partnership with the British sportswear brand. With this, Gymshark will launch in 12 Dick’s House of Sport stores. In a statement, Brendan Kirk, vice president of merchandising at Dick’s Sporting Goods, said launching...

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Fashion|Interview

Wilson Smith & Tate Kuerbis, and the rise of sneakers as cultural currency

Close your eyes and try to picture this scene. It’s 1986, at Nike head office in Washington County, Oregon and architect Wilson Smith III, who has been working with Nike as a showroom, store and corporate office designer has just been asked if he can come to the back room for a talk. “I went in expecting the worst,” he recalls to FashionUnited...

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Business

Digital Brands Group bets on 36 billion dollar sports merchandise market as NIL sector booms

The global licensed sports merchandise market is a rapidly growing segment of the wider apparel industry. The sector, valued at 36.4 billion dollars in 2024, is expected to increase in value to 49 billion dollars over the next five years, according to Grand View Research, as the number of sports enthusiasts and their fervour for casualised...

Fashion|In Pictures

In Pictures: KNWLS unveils collaboration with Nike at MFW show

KNWLS has partnered with sportswear giant Nike for part of its spring/summer 2026 collection which was unveiled at the London brand’s debut Milan Fashion Week show yesterday, September 24. Described by KNWLS as its “most significant project to date”, the capsule collection brings together the brand’s signature traits – “self-possessed femininity...