Sportswear news and archive

Head acquires scuba company Aqualung Group

US-Austrian Head Group has rescued scuba diving firm Aqualung Group from receivership. The sports equipment company said it is planning a 50 million euro restructuring of the Aqualung business to ensure the continuation and long-term sustainability of the group. Next to this, Head noted that it is looking to carry out a comprehensive integration...

Fashion

Macron extends partnership with Crystal Palace Football Club

Italian sportswear manufacturer Macron has expanded its partnership with Crystal Palace Football Club. The multi-year extension builds on the duo’s ongoing relationship, first established in 2022. Macron and Palace have since worked together on creating kits that celebrate the club’s identity, including the FA Cup-winning shirt. Through the...

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Business

Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

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Lululemon accuses Costco of IP infringement in new lawsuit

Lululemon has filed a lawsuit against Costco Wholesale Corp. accusing the wholesale retailer of infringing on its intellectual property (IP). According to the Canadian sportswear giant, Costco is selling knockoffs of six of its signature products, including its Scuba hoodies and sweatshirts and ABC pants. In the 49-page lawsuit, filed with a...

Retail|In pictures

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Retail

JD Sports opens first Canadian flagship store

JD Sports is venturing further into Canada with the opening of its first flagship store in the region. The British sportswear giant has selected Vancouver’s Robson Street for the launch, which continues to build on its ongoing North American growth strategy. JD already operates 33 stores across Canada, yet it has aspirations to grow this number...

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Fanatics enters Middle East, opens office in Qatar

US digital sports platform Fanatics has entered the Middle East, opening a new office in Doha, Qatar, which will serve as a “hub for operations” in the region. The move comes on the back of the company signing a partnership with the State of Qatar in February, which included the country’s sponsorship of Fanatics Fest. It builds on Fanatics’...

Fashion

Adidas extends partnership with Juventus football team by 10 years

German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...

Retail

Arc’teryx to open first Manchester flagship

Technical outerwear brand Arc’teryx is strengthening its foothold in Europe with the opening of a flagship store in Manchester on July 10. Located at 6 New Cathedral Street, the two-storey, 567-square-metre space represents more than a retail expansion, it is a strategic pivot into one of the UK’s most dynamic urban-outdoor ecosystems, just 25...

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Fashion|Interview

Bikkembergs relies on football trend and sneaker collab for brand revitalisation and market expansion

Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...