Sportswear news and archive

Performance Days Munich remains a 'must' for functional textiles

Performance Days in Munich has once again shown why it is one of the most important meeting points for the international functional textiles industry. The public transport strike in the Bavarian capital did nothing to change this. “The trade fair is well attended,” said Eva Doll, brand strategy manager for Europe, the Middle East and Africa...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

Fashion

New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...

Fashion

Lidl launches carbon running shoe

Running can be quite an expensive hobby if you value a cool look and the latest footwear technology. To achieve personal bests, it is no longer just professionals but also many amateur athletes who rely on carbon running shoes. These shoes feature a midsole made of a lightweight carbon fibre plate. This technical advantage comes at a price, at...

Featured

Fashion|Interview

Marks & Spencer accelerates into Formula 1 with Williams Racing partnership

Marks & Spencer has signed a multiyear deal with Atlassian Williams F1 team, marking the British department store’s first move into Formula 1. From the 2026 season, the retailer will become the team’s official travel kit partner, dressing the Williams team as they compete across 24 races in 21 countries on the Formula 1 calendar. The partnership...

Featured

Fashion|Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...

Retail

Gymshark to enter Germany’s physical retail market with two retail partners

British activewear brand Gymshark is due to make its debut in the German retail market, opening two permanent retail spaces in multibrand sports retailer Engelhorn and department store Breuninger. Since 2022, the company has been slowly rolling out a global brick-and-mortar presence, after the opening of its first flagship store in London. It...

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Business

Sports apparel drives Björn Borg's 2025 growth with 24 percent segment increase

Stockholm-based sports fashion group Björn Borg has published its year-end report for 2025, revealing record profitability and sustained sales growth. For the full year, group net sales increased by 5.5 percent to 1,043.9 million Swedish kronor (116.8 million dollars), up from 989.7 million Swedish kronor in 2024. Adjusted for currency effects,...

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Business

Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history

There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...

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Business

Asics eyes India growth as consumers prioritise healthy lifestyles

The head of Asics’ India business has said the company expects significant growth in the region as a wider number of affluent consumers increasingly prioritise healthier lifestyles. Speaking to Bloomberg, Rajat Khurana, the managing director of Asics India Pvt, said he is aiming for the Japanese shoemaker to become the number one player in...

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Business

Frasers Group snaps up majority stake in Italy’s Maxi Sport

British retail giant Frasers Group has secured a majority stake in Maxi Sport SpA, an Italian multi-sport retailer, as it continues to enact its global expansion strategy. Exact terms and details of the agreement, including the size of the acquired stake, were not initially disclosed in the announcement. Maxi Sport’s owners, Emanuele, Giovanni,...

Retail

Anta to open first US store, doubling down on American market

Anta is doubling down on the US market with the opening of its first flagship store in the region. Days after the Chinese sportswear giant snapped up a majority stake in Puma, the company is now set to embark on a new journey; tackling the North American retail market. Located in Beverly Hills, the store will serve as Anta’s US brand hub and a...