Sportswear news and archive

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

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Business

Inside the Dick’s Sporting Goods playbook: A deep dive into Foot Locker’s new parent company

While Foot Locker is well-known internationally, Dick’s Sporting Goods has largely flown under the radar outside of North America. But its trajectory, from a local bait-and-tackle shop to a 13 billion dollar sporting goods powerhouse, reveals a strategy built on consistent expansion, retail innovation and operational persistence. From bait shop...

Fashion

Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

Fashion

British designer accuses Belgian football club Beerschot of plagiarizing shirt design

Belgian football club Beerschot has issued an official statement responding to accusations of plagiarism regarding its new football shirt. London-based Diana al Shammari accused the club of copying the floral pattern. Al Shammari is known on Instagram as ‘thefootballgal’. On her account, she embellishes football shirts with embroidery. She has...

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Fashion|Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Business

SportsShoes.com posts strong growth, sales reach 93.3 million pounds

SportsShoes.com, the online retailer specialising in running shoes, clothing, and outdoor gear, has reported strong financial performance, with sales increasing by 4 percent to 93.3 million pounds for the year ending February 28, 2025. This growth was accompanied by a 13.3 percent rise in EBITDA, reaching 6 million pounds. The company's managing...

Retail

American Vintage returns to Marylebone with a Mediterranean-inspired makeover

American Vintage will reopen its 127 m² Marylebone store in September 2025 after a refurbishment that replaces its previous look with a pared-back mix of natural tones and materials. The Marseille-based brand says the redesign reflects its Mediterranean origins while keeping the understated image that has become its hallmark. The store will...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...

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Business

Macron reports revenue growth in the UK, Europe and the US

Italian sportswear brand Macron, known for its teamwear across football, rugby and basketball, has reported revenue growth of 14.7 percent year-on-year for the first half of 2025, compared to 2024, and up 30 percent from 2023. Macron, which provides kits for football teams such as the 2025 FA Cup winners Crystal Palace and celebrity-owned...

Culture

Bianca Saunders and Puma bring Jamaican heritage to east London

British-Jamaican designer Bianca Saunders has never been one to follow the obvious path. Known for her thoughtful exploration of identity, masculinity and cultural memory, Saunders now joins forces with sportswear brand Puma to mark Jamaican Independence Day with a three-day pop-up experience in east London. Running from 7 to 10 August at 137A...

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Business

Ciele Athletics launches in China with Topsports

Montreal-based performance running brand Ciele Athletics has launched in China through an exclusive partnership with Topsports, one of China’s leading sports retail operators. In a statement, Ciele Athletics said that Topsports will oversee all brand operations in China, including channel sales, consumer engagement and marketing to support its...