SS27 news and archive

Spotted on the catwalk: WGSN and Coloro’s Colour of the Year 2027, Luminous Blue

Luminous Blue, a “mysterious and eccentric” shade, was named WGSN and Coloro’s Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that “provide a sensory link to tradition, culture and wisdom”, with this particular shade offering both versatility and...

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WGSN and Coloro name ‘Luminous Blue’ Colour of the Year 2027

“Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named Colour of the Year for 2027 by trend forecasting agency WGSN and its colour subsidiary Coloro, which simultaneously revealed their key colours for the SS27 season. According to WGSN’s senior colour strategist, Clare Smith, Luminous Blue...