STETSON news and archive

Stetson unveils new luxury fragrance inspired by its Western heritage

Heritage hat brand Stetson has teamed up with beauty platform Scent Beauty, Inc. to launch a new luxury fragrance designed to target “the next generation of Stetson man”. The cologne is called ‘Stetson Legend' and aims to offer a modern, elevated expression of the brand’s iconic Western heritage, while embodying the quality and sophistication...

Retail

Heritage brand Stetson opens debut London store

American heritage hat brand Stetson has opened its debut UK store on Neal Street in Covent Garden, London. The 1,165 square foot store, designed to pay homage to Stetson’s roots, takes inspiration from 'The Great Outdoors' with elevated details reflecting the brand's heritage to showcase the company as it expands its presence in Europe. The...

Retail

Stetson to open debut UK flagship store

Heritage hat brand Stetson is opening its first UK flagship store in Seven Dials, Covent Garden in London in mid-February. Located at 58 Neal Street, the new store will span 1,165 square feet and will include an eclectic range of the brand’s signature styles, from its authentic Western wear to country-style outdoor fashion, timeless classics and...