Stobbs news and archive

What to know when using your name for your brand

When creating a new business or brand, one of the many issues to be considered is what to call it. For a designer, the most obvious naming choice is to use their own name, or a variant of their own name. It is common practice within the fashion and cosmetics industries for a designer or founder to name the brand after themself, and there can be...

BusinessFeatured

Now fashion week is over, what is next for your designs?

We’ve watched the new collections strut down the runway, but now that fashion week is over, what should designers be thinking about in terms of IP protection? Written by Emma Day (IA trainee) and Harriet Berridge (IA director and fashion lead), Stobbs If you need a recap on designs, Stobbs touched on registered and unregistered designs in a...

FashionFeatured

Whistle stop tour of IP: What is it and what do you need to know?

Intellectual Property (IP) Rights are vital for any designer/brand, no matter how big or small – but what are they and what do you need to know about them? This is a whistle stop tour of the main IP Rights in the UK and EU that you need to know about and why. Written by Emma Day (IA trainee) and Harriet Berridge (IA director and fashion lead),...