StockX news and archive

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

Fashion

StockX’s predictions for 2026: Nike’s comeback and sports events dominate

The resale market for collectibles and sportswear experiences robust growth in 2025, fueled by standout releases and product innovations that boosted the secondary market. Resale marketplace StockX reported that nearly 200 brands, from industry leaders to independent labels, set new all-time annual sales records on its platform. The shift...

Fashion

StockX 2025 Trends: Asics remains market leader, football jerseys and coveted collabs dominate

The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In ‘Big Facts: 2025 Trends’, which covers data over the quarter July 1 to September 30, as well as for the year to October, StockX said Asics’ growth continued, with quarterly sales for the footwear brand growing 45...

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Fashion

StockX launches auction feature for collectibles

Resale marketplace StockX has introduced a new bidding feature for sought-after collectibles underlining its commitment to offering rare, hard-to-find items. Dubbed ‘StockX Auctions’, the new function enables exclusive premium bidding on a curated selection of products, from game-worn sneakers to pop-culture memorabilia. The inaugural action,...

People

StockX taps Pilar Toro to lead brand integrity and anti-counterfeiting efforts

StockX, the marketplace for sneakers, apparel, accessories, collectables, and electronics, has appointed fashion veteran Pilar Toro as director of brand integrity to build and strengthen StockX’s partnerships with leading brands, advance product verification efforts, and support anti-counterfeiting initiatives. In a statement, StockX said the...

Fashion

StockX: Asics maintains top spot, Labubu breaks records

Both storied brands and emerging names were winning over customers during the first half of the year, according to StockX’s latest ‘Big Facts: Brands Making Moves’ report. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now,” the resale platform’s CEO, Greg Schwartz said on...

People

StockX names new head of creative

Marketplace platform StockX has appointed Daniel De Jesus Krueger as its new vice president and head of creative. In the position, Krueger will be responsible for StockX’s global creative direction, which he will partially lead from the company’s Detroit headquarters and his base in Chicago. Krueger brings over 10 years of experience with...

Fashion

Michael B. Jordan designs custom sneaker with StockX and artist Andu

Actor Michael B. Jordan has teamed up with Detroit-based marketplace StockX and artist Andu to launch an exclusive sneaker drop to celebrate the cinema release of his new film ‘Sinners’. The custom sneaker is being described as “wearable art” as only one lucky StockX user will have a pair, aside from Jordan himself, and draws inspiration from...

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Fashion

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

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StockX CEO to step down, co-founder and COO named successor

Online marketplace StockX has announced that its chief executive officer, Scott Cutler, will be departing from the helm role effective December 31, 2024, after which he will assume the position of an advisor to help ensure a smooth transition. In his place will step the company’s co-founder, president and chief operating officer, Greg Schwartz,...

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Nick Karrat to join StockX as chief marketing officer

Nick Karrat will be joining online marketplace StockX as its new chief marketing officer (CMO). In his role, the company said in a release, he will be responsible for the oversight of StockX’s brand marketing, integrated marketing, performance marketing, creative and product marketing across the globe, and will drive the company’s overarching...