StreetTrend news and archive

P448 promotes Lori Sigismondo to brand president

Italian streetwear brand P448 has promoted Lori Sigismondo to brand president, reporting to Wayne Kulkin, executive chairman of parent company StreetTrend. In this new role, Sigismondo will lead P448's global strategy and execution, focusing on expanding its global retail presence, enhancing digital channels by improving the online shopping...

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StreetTrend LLC acquires European sneaker brand P448

Footwear brand portfolio holding company StreetTrend LLC has acquired European based sneaker brand P448. StreetTrend bought the company from Italy-headquartered NoThanks SpA, and will call the new consolidated entity P448 SpA. “Everyone is saying wholesale is dead - wholesale is not dead but it's evolving,” StreetTrend CEO Wayne Kulkin said in a...